MediaPost Weekend Editions for September 2022
MediaPost Weekend - Saturday, Sept. 24, 2022
'Parade' Magazine Will Close Print Edition In November
Q: When Is A Medium Not A Medium? A: When It's A Line Item
GroupM Benchmarks 'Retail Media' At 11% Of Total Ad Spend, Growing Fast
Ad Market Declines For Third Consecutive Month In August
Comcast Plummets In August On Year-Ago Olympic Comps
Billions More Reasons Why GroupM Remains Bullish On Advertising
Halloween Expected To Spawn Monster Sales
New Era Of TV 'Tune-In' Promotion Emerging
YouTube Adds Revenue Sharing To Shorts Videos
CNN Taps Tapper In Primetime Overhaul
Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
Grocery Shopping: Market Basket Beats Aldi, As Amazon Falls from Favor
S4 Reports Strong First Half Organic Growth, Net Loss Widens
GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MRC Releases Final 'Outcomes' Measurement Standards
'Simpsons' Season Premiere Takes On Cancel Culture, Social Media
Stagwell Launches 'Risk And Reputation Unit,' Led Personally By CEO Penn
IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Network Reality: Prime Time Unscripted Shows Are Adding Up
MediaPost Weekend - Saturday, Sept. 17, 2022
Mindshare, GroupM Top New Biz Charts For The First Half Of 2022
Agencies Say Obtaining New Business Is Harder In 2022
Publicis Taps PMX Chief Raviv To Oversee All Global Media Ops
Congressional Report Cites UM, Others For 'Greenwashing' Fossil Fuel
Expert Reveals How Fossil Fuel Marketers 'Over-Index' Their Green Reputations
Let's Get Them Today, Then
In $3B Giveaway, Patagonia Redefines Brand Purpose
'Dark Patterns' Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says
Funeral For Queen Elizabeth Will Be Huge, Global TV Event
What An Ad-Supported Netflix Tier Will Mean For TV Marketers
Google Gives Publishers More Ways To Manage First-Party Data
Is This Dollar Stores' Moment To Shine?
California Sues Amazon Over Pricing Policies
The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Ad Biz Practices What It Preaches, Er, I Mean Votes
What Would A 'Decentralized' Social Media Network Look Like?
GAO Calls For Sweeping Online Privacy Law
50 Shades Of Greying
Children's Advocates Seek Senate Vote On Bills To Regulate Social Media
IAB: More Than Half Of Ad Data Signals Already Lost, Warns Legislation Is Greatest Threat
Brand Extensions Are All The Rage In Fall Network Lineups
NBC's 'SNF' Opener Delivers Best Result In 7 Years, 25M Viewers
Last Cognition Attribution
Why Don't Advertisers Take A Stand?
Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
MyPillow Guy: Who Needs A Phone When You Own Fox News In Prime-Time
Cut Monthly TV Bills By Sub-Sharing, Service-Hopping, 'CR' Says
Publicis Groupe CEO Sadoun To Serve Another Four Years Under Renewed Mandate
Dentsu Quietly Joins The web3 Club, New Unit Will Develop A 'Sound Market'
Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
MediaPost Weekend - Saturday, Sept. 10, 2022
God Save The Norm
Queen Elizabeth II's Relationship With Media Technology
Judge Dismisses Trump Suit Against Clinton, Neustar, Others: Calls It Political, Not Legal
Thrill Is Gone As Audiences Dwindle For Emmys, Other Awards Shows
Roblox Developing New, 'Immersive' Ad Formats
Google Exclusivity And DOJ's Battle Over Search
Twenty Years After Her First Gap Gig, Selma Blair Comes Full Circle, Drops Her Pants
White House Backs New Privacy Laws, Section 230 Overhaul
We Need 'Act-Alike' Ad Targeting, Not Look-Alikes
New Social Net Pays Its Users, Turns Ad Dollars Into Cash Giveaways
Paging Dr. Retail: Walmart, CVS Expand Healthcare Reach
Agency New Biz Lags Through First Seven Months, Especially For Creative
Taco Bell Brings Back Mexican Pizza, Again
Gaming Engine Unity Selects Media.Monks As Global Media AOR
Mobile Data Brokers Under Fire Over Surveillance
Super Bowl 95% Sold, Many Spots Topping $7M
ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
Judge Sides Against Facebook In Battle Over Washington State Political Ads
Eyebuydirect Rebrands, Focuses On Individuality
Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
Dealing With Daily Doom
MediaPost Weekend - Saturday, Sept. 3, 2022
Dentsu Confirms Plans For Yet Another Reorg, Likely To Involve Media Ops
After 40 Years, B-Movie Host Svengoolie Is Saturday Night Star
D.C. AG Can Proceed With Location Privacy Case Against Google
Disney Reportedly Considering Amazon-Like Membership Plan
Nissan's Heisman House Effort Includes NFTs, Virtual World
Paramount Global Joins Streamer 'Bundling' Push With Paramount+ And Showtime
Pfizer Hires Big Tech Exec As First Global Chief Marketing Officer
The Decline Of Western Civilization, Optimized
Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines
California Passes Bill Restricting Data Collection From Minors
Despite Stalled Spending, Back-To-School Gets Closer To Normal
Auto-Optimized Audiences: 3 Things You Need To Know
Appeals Court Revives Ad-Tech Company's Antitrust Claims Against Google
Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
FTC Sues Kochava Over Sale Of Location Data
QAnon Conspiracy Promoters Find New Home On 'Truth Social'
Trump's Truth Social Delayed For Release In Google Play Store