MAD Agency Daily
Thursday, January 2, 2014
  • Resolved: Equinox, W+K Launch 'Made Me Do It' Ad Campaign

    With weight loss being a top New Year's Resolution, the fitness chain says the new campaign is designed to help push their clientele to … Read the whole story

  • George Liggett Joins WPP Healthcare Agency As CFO

    His appointment marks a return to the WPP fold where he previously held seniors posts at Y & R. Read the whole story

  • From Cody To Re/code: WSJ, NBCU Go 'Nutso' Over All News Digital

    Wednesday was all things D-Day, as News Corp. shuttered the influential digital news brand, and relaunched it as the Wall Street Journal's WSJD, a … Read the whole story

  • CoreBrand Says There's Value In Corporate Brand

    From a consumer's perspective, this thing called a "corporate brand" very probably evokes images of austere, glass-faced buildings in industrial parks or, if it's … Read the whole story

  • What I Learned From This Year's Top Online Videos

    It is the end of one year and the beginning of another, meaning that I would violate my moral covenant with this column's tens … Read the whole story