MAD Agency Daily
Wednesday, January 15, 2014
  • ANA, Advertising Coalition Denounce Proposed Ad Tax Changes

    The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major … Read the whole story

  • Pawnder This: New Campaign Positions Jewelry Resale As Upscale

    Circa and creative agency Sison & Overton have developed an ad campaign to counter the conventional notion of pawn shops and desperation as driving … Read the whole story

  • Havas WW Taps Ogilvy Creative Duo For Reckitt Duties

    Havas is adding creative firepower to its defense amid a creative review by the consumer goods giant for brands including Air Wick, Clearasil and … Read the whole story

  • 2014--The Year Of The iBeacon

    These tiny indoor GPS-like transmitters will provide retailers with the means to offer all of their customers a "personal shopper" experience. Read the whole story

  • Jaguar Preps Big Super Bowl Kickoff For F-Type

    The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story