MAD Agency Daily
Friday, July 22, 2016
  • IPG's UM Retains BMW's $300 Million U.S. Media Account

    The carmaker launched a U.S. media review in May of 2015. UM has serviced the account since winning the client's previous U.S. review in ... Read the whole story

  • Havas Group Launches New Media Agency Network

    The company said that it would combine its existing Forward Media with FullSIX, which it acquired last year to form the new offering, effective ... Read the whole story

  • IPG Quarterly Growth Softens, Full-Year Targets Still On Track

    Wall Street pushed Interpublic's stock down in morning trading, although some analysts said that was shortsighted. The firm posted 3.7% organic growth for the ... Read the whole story

  • OneMethod To Handle Digital, Social For Freshii

    The health-casual restaurant chain is challenging the creative shop to "produce memorable content that people will talk about on its Facebook, Twitter and Instagram ... Read the whole story

  • UK's The Specialist Works Takes Control Of Elarbee Media

    The two shops were familiar with one another. TSW and Elarbee Media have been working in partnership for a number of months prior to ... Read the whole story

  • Space150 Appoints Ulli Appelbaum To New Strategy Role

    Appelbaum will oversee a growing team of seven strategists across the network that are integrated with the agency's broader media, PR and social teams. ... Read the whole story

  • The Ladies And The Trump

    In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements ... Read the whole story