MAD Agency Daily
Friday, August 30, 2019
  • Pongo Adds President's Role, Taps Company Vet Powers To Fill It

    Powers' new responsibilities include creative oversight, team and client management, and working with founder-CEO Tom McGough on long-term planning. Read the whole story

  • Cafe Bustelo Launches First National Ad Campaign

    The campaign is the first creative work for the brand from PSOne, Publicis Groupe's dedicated unit for Smucker, which bought Cafe Bustelo in 2011. Read the whole story

  • EP+Co Wins Bojangles Business

    The scope of work includes traditional advertising capabilities, in-store marketing, social content, brand strategy and planning. Read the whole story

  • Nissan Reorganizes Marketing Department

    "What we're trying to do is evolve past what has been a very historical marketing structure," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story

  • Platform-Driven TV Advertising Is Mainstreaming, Finally

    Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. Read the whole story

  • Female Empowerment Ads: Why Execution is More Important Than Theme

    From media heavyweights like Nike and Kellogg's to lesser-known TV advertisers like Bumble, it seems everyone is jumping on the female empowerment bandwagon. Read the whole story