Powers' new responsibilities include creative oversight, team and client management, and working with founder-CEO Tom McGough on long-term planning. Read the whole story
The campaign is the first creative work for the brand from PSOne, Publicis Groupe's dedicated unit for Smucker, which bought Cafe Bustelo in 2011. Read the whole story
The scope of work includes traditional advertising capabilities, in-store marketing, social content, brand strategy and planning. Read the whole story
"What we're trying to do is evolve past what has been a very historical marketing structure," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story
For most agencies, there will be some pain when ties are severed with a client. In this case, the National Rifle Association has been … Read the whole story
- COMMENTARY
Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. Read the whole story
- COMMENTARY
From media heavyweights like Nike and Kellogg's to lesser-known TV advertisers like Bumble, it seems everyone is jumping on the female empowerment bandwagon. Read the whole story
Ad agency Blue Chip is adding three new faces to its executive leadership team. Elizabeth Bleser is promoted to senior vice president, integrated media … Read the whole story
