MAD Agency Daily Editions for March 2020
MAD Agency Daily - Tuesday, March 31, 2020
Sesame Workshop Rolls Out PSAs To Teach Kids Pandemic-Related Hygiene
GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
Publicis Groupe Accelerates Marcel Rollout Schedule
Agency Founder Alan Gross Dies At 79
Jack Daniel's UGC Ad Is Partly Homemade Spot About Staying At Home
With Tech And Determination Production Doesn't Have To Stop
IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Airbnb Stops All Marketing Activity
Cannes Lions Wants To Hear Your Inspiring COVID-19 Marketing Story
Dick's Sporting Goods' #LongLiveSport Campaign
MAD Agency Daily - Monday, March 30, 2020
W+K Tells Oregonians 'Don't Accidentally Kill Someone' In New Stay Home Campaign
Welcome Aboard, See You In Three Months (Maybe)
Holding Companies Take 2020 Guidance Off The Table
Agencies Release Free COVID-19 Open-Source Assets
Seer Interactive Aiding Staff Family Members Who've Taken Pay Hit
Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 Messages
Survey Analyzes Agency Team Morale, Challenges, Future Business
Consumers Are Jaded Over Retailer COVID-19 Messages, Study Shows
Matthew McConaughey Urges Texans To Stay Home In New PSA
D&AD Cancels Festival, Pencils Will Be Awarded With Judging Online
PMG Adds Communications Leader
MAD Agency Daily - Friday, March 27, 2020
Magna's Revised U.S. Ad Spend Forecast: Down 2.8% This Year, Up 2.5% Next Year
Vegas Is Ready And Waiting For Visitors
Rhode Island Census Count Campaign Alters Course Amid Pandemic
Survey Finds 30% Of Americans Won't Feel Safe Attending Big Events Without COVID-19 Vaccine
Risk 'Exposure' Soars For Major Media's 2020 Ad Outlooks
Lexus Launches COVID-19 Creative
This Virus Is Exhausting Even When You Don't Have It
COVID-19 Could Reduce UK's GDP By 15% In Q2
MINI Calls Global Creative Review
MAD Agency Daily - Thursday, March 26, 2020
Agency Accelerator Backs New Home Health eCommerce Site
Can Brand Positivity Be Contagious?
In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
More Companies Join Ad Council, White House COVID-19 PSA Initiative
Analysts Short Facebook Ad Outlook, Say It's A Leading Indicator For Others
Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't
Adland Must Accept Brands Are Not Spending Their Way Out Of This
Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic
IPG Mediabrands Names Its New Chief Executive
Coca-Cola GB Suspends All Q2 Marketing Activity
Omnicom's Wren 'Confident' Group Will Weather Crisis
#SheTransformsTech Expands Campaign
MAD Agency Daily - Wednesday, March 25, 2020
Agencies Rally To Support Their Home Cities
Former WT CMO Gutfreund Joins In-Game Ad Platform Anzu.io As Strategic Advisor
ANA 'Suspends' Brand Activation Conference
Automakers Shift Gears Into Medical Equipment Production
VW Puts Tribal On Alert
Huge Financial Fallout From Olympics Delay
A Lesson To Learn From The Lost Generation
Northwell Health's 'Information Is Healthy, Fear Is Not' Campaign
WT Creative Jumps To Code + Theory
MAD Agency Daily - Tuesday, March 24, 2020
Publicis Groupe Cuts Freelance, Other Outsourced Work
Message Received: Most Americans Are Now Concerned About COVID-19
Covering The Ad Industry In The Time Of COVID-19
4As Research: Consumers Want Reassuring Brand Messages About COVID-19
Why Industry Awards Matter
Six Degrees Of Social Distancing
CDC Intros COVID-19 'Self-Checker' Bot
Anheuser-Busch InBev Turning Leftover Alcohol Into 1M Bottles Of Sanitizer
Agency Offers Free Web Hosting During Crisis
Havas Chicago Awarded Pillsbury, Funfetti Assignments
MAD Agency Daily - Monday, March 23, 2020
Kraft Heinz To Review Its Global Media Assignment
Channel Factory Adds Senior Staff
How Agencies Are Boosting Morale, Camaraderie In WFH Mode
Restaurant Coalition Launches The Great American Takeout Campaign
Consumers Already Grading How Brands Respond To Crisis
Hyundai, General Motors, Toyota Launch COVID-19 Creative
COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
Sorrell Believes COVID-19 Will Accelerate Digital Transformation
MAD Agency Daily - Friday, March 20, 2020
The Gate | New York Adds Biz Dev Lead
How The Pandemic Killed A Campaign Launch
Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
Agency Launches Campaign In Support Of Mom Influencers
50,000feet Takes Big Picture View Of NYC, Expands There
Snapchat Accelerates Debut Of Mental Health Initiative
CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
COVID-19 Pandemic Spawns Dangerous Online Hoaxes
General Mills Evaluates Ad Plans In Reaction To COVID-19
A Holding Company Survival Plan
MAD Agency Daily - Thursday, March 19, 2020
Cannes Lions Festival Postponed To October
Wunderman Thompson Poaches IPG Mediabrands' Kenny For Top Client Role
BBDO WFH App Lets Staffers Launch 'Mini Offices' Worldwide
S4 Capital Posts 2019 Net Loss On Double-Digit Organic Growth
An Ad Industry Forecast You Never Wanted To See
Does Your Brand Have A Handshake Logo?
K-Y Rebrands With Focus On Female Sexual Empowerment
HSBC Picks WPP To Lead On Global Creativity
Apartment Therapy, Behr Paint Roll Out 'Small/Cool' Contest
MAD Agency Daily - Wednesday, March 18, 2020
PHD/Omnicom Media Group Win Global Diageo Account
Toronto Firm Develops Pandemic-Focused OOH Platform
Om: Havas NY Livestreams Yoga, Meditation Sessions
Long-Term Ad Outlook Erodes For China, Will The Rest Of The World Follow?
Adland Expects Coronavirus To Lead To A 20% Drop In Revenue
Brand As A Beacon In A Time Of Uncertainty
Who Will Advertise Now That We're All Staying At Home?
"Fun-Flavored" Vaping Exposed For Its Danger In New Campaign
Riba Named Chief Strategy Officer WT Latam
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