MAD Agency Daily
Friday, May 14, 2021
  • Dentsu Unveils 'Economic Empowerment' Offering

    It's designed to help clients diversify media investments and support minority owned media companies. Mark Prince has been hired to run the operation, reporting … Read the whole story

  • Diquez Tapped As First Latina CEO Of DDB Chicago

    Originally from Venezuela, Andrea Diquez has spent most of her career in New York, most recently serving as CEO of Saatchi & Saatchi New … Read the whole story

  • Industry Veterans Announce Rise Agency

    They include Flavio Vidigal, a veteran of BBDO, Huge and Firstborn and Andre Poli, a veteran Wieden+Kennedy and RGA/Nike and Andre Holzmeister, who has … Read the whole story

  • Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'

    David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the whole story

  • To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'

    In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or … Read the whole story

  • Creating The New Normal For Work As NYC Comes Alive

    Like so many others, I've been spending a lot of time working with colleagues to plan -- and rethink -- how we will work … Read the whole story