MAD Agency Daily Editions for May 2021
MAD Agency Daily - Friday, May 14, 2021
Dentsu Unveils 'Economic Empowerment' Offering
Diquez Tapped As First Latina CEO Of DDB Chicago
Industry Veterans Announce Rise Agency
Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
Creating The New Normal For Work As NYC Comes Alive
Mozilla Taps Tombras To Be Its Social Media Agency Of Record
Google, Global Citizen, FCB, 360i Team To Fight Climate Change
Leo Burnett Appoints New Global Creative Chief
TBWA\Chiat\Day LA Lands Discover AOR
MAD Agency Daily - Thursday, May 13, 2021
Citing Progress, Dentsu Issues Inaugural DEI Report
Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Agency SuperHeroes NY Wants Prospects To 'Pitch' For Its Services Helps Home Buyers Find Humor
Post-COVID: 5 Mandates For The Agency Ecosystem
BBDO Teams With NYC Schools For Diversity Initiative
Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
Havas Posts 'Better Than Anticipated' Q1 Results
DDB Brand Refresh Includes Billboard In Sheep Country
Doner Tapped For Travelocity AOR Duties
MAD Agency Daily - Wednesday, May 12, 2021
BSSP Bolsters Leadership Team, Taps OMD's Stumpo
PetSmart Moves $50 Million Media Assignment To Mediasmith
Walton Isaacson Bolsters Strategy, Account Teams
DSP Trade Desk Reports Big Gains, Warns Of Future Declines
MRC: Nielsen 'Understated' COVID TV Usage
Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
Tambo Taps iProspect's Farley For Marketplace Consultancy Division
Georgia's New Recovery Tourism Marketing Campaign
Lidl Names Novus Next As Media Agency
MAD Agency Daily - Tuesday, May 11, 2021
GroupM Introduces the Media Inclusion Initiative
Pennington Biomedical, Razorfish Highlight America's Obesity Crisis
Publicis Rebrands Its Boise, ID Office
How Will This Year's Upfront Be Different?
What Agencies Say About The Job Market
The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
Adidas Launches Video Series Featuring Celebs Including Beyonce
MDC Partners Schedules Shareholder Meeting To Vote On Stagwell Merger Proposal
A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Former MullenLowe Profero Chairman Joins Project X Board
MAD Agency Daily - Monday, May 10, 2021
Brands Show Their Love For Moms In New Campaigns
TBWA\Worldwide Appoints Conrad Head Of Innovation TBWA\Asia
As WFH Models Proliferate, Work Marketplace Upwork Rebrands, Launches Global Campaign
OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
Fortnight Collective Leads Brewery Coalition To Help CO Shooting Victims
Long-Time Agency Veteran Neil Christie Exits Wieden + Kennedy
Study Finds Marketers Value Media Less Than Consumers Do
Intent Data Reveals 'Traditional Marketing' Disconnect Between Advertisers And Agencies
Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
Hyundai Motor America Names African American AOR
MAD Agency Daily - Friday, May 7, 2021
Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
Wonderful Pistachios Promotes New Flavors With $1M Campaign
Report: Some Boomers Exercise More Than Others
Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
Clorox Inks Multiyear Deals With NHL, NBA
NYIAX Appoints Tsigourakos Chief Revenue Officer
MDC Partners CEO Penn Ponders Spinning Off Line Of SaaS Products
The Many Adds Two Group Brand Leaders
Noble People, Anomaly Win Fetch Rewards
MAD Agency Daily - Thursday, May 6, 2021
No Q1 Growth For MDC Partners As Company Predicts Sharp Full-Year Rebound
Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
Stagwell Revenue Down In Q1 But Expects Momentum To Build Throughout 2021
Modifly Names Ashley Fischer President/COO
Did Fake News On Social Media Exacerbate The Health Crisis?
WPP's Ad, Content Production Heads To The Microsoft Cloud
Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
In New Campaign, Barefoot's Different Products All Walk The Same Walk
Versus Poaches Leader For President/CMO Role
MAD Agency Daily - Wednesday, May 5, 2021
Mattel Releases First Major Barbie Campaign Since 2015
S4 Capital Expands War Chest, Readies Brand Makeover
S4 Capital Reports Double Digit Q1 Growth
SS+K Leads Coalition To Recognize Mom Value
Omnicom's Sparks & Honey Taps Fernandes As COO
IAB: Average CTV Advertiser Spending Surged 22% In 2020
OMG's Kramer Joins Creative Management Platform Startup As CRO
GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
COVID-19 Changes Vehicle Usage, Relationship
IPG Dxtra Names Lee Swagert Chief People Officer
MAD Agency Daily - Tuesday, May 4, 2021
Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
Dentsu Sets Up New Fund To Support Startups
One Club Initiative: Pay Interns A Living Wage
22squared Releases DEI Guide
'Trump' Post-Presidency Brand Value Plummets In Every Category
From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
Goldfish, Frank's RedHot Promote 'Hot' New Cracker With AR Activation
TDA Boulder Adds Media Director
Engine Wins HBO Max Social AOR
MAD Agency Daily - Monday, May 3, 2021
Enhanced BAV Becomes WPP's Primary Brand Research Platform
New Fitbit Campaign Fits Times: It's All About Managing Stress
How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
Top Executives At MDC Partners Take 2020 Pay Hit
Ad Council Wants Middle Schoolers To 'Sound It Out'
MDC Adds LATAM Affiliates
Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
The Kona Brewing 'Bruddahs' Are Back With More Wisdom For Mainlanders
Match Finds Its Own Match With Mojo Supermarket
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