MediaPost Agency Daily Editions for May 2021
- MediaPost Agency Daily - Friday, May 14, 2021
- Dentsu Unveils 'Economic Empowerment' Offering
- Diquez Tapped As First Latina CEO Of DDB Chicago
- Industry Veterans Announce Rise Agency
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
- Creating The New Normal For Work As NYC Comes Alive
- Mozilla Taps Tombras To Be Its Social Media Agency Of Record
- Google, Global Citizen, FCB, 360i Team To Fight Climate Change
- Leo Burnett Appoints New Global Creative Chief
- TBWA\Chiat\Day LA Lands Discover AOR
- MediaPost Agency Daily - Thursday, May 13, 2021
- Citing Progress, Dentsu Issues Inaugural DEI Report
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
- Agency SuperHeroes NY Wants Prospects To 'Pitch' For Its Services
- Realtor.com Helps Home Buyers Find Humor
- Post-COVID: 5 Mandates For The Agency Ecosystem
- BBDO Teams With NYC Schools For Diversity Initiative
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
- Havas Posts 'Better Than Anticipated' Q1 Results
- DDB Brand Refresh Includes Billboard In Sheep Country
- Doner Tapped For Travelocity AOR Duties
- MediaPost Agency Daily - Wednesday, May 12, 2021
- BSSP Bolsters Leadership Team, Taps OMD's Stumpo
- PetSmart Moves $50 Million Media Assignment To Mediasmith
- Walton Isaacson Bolsters Strategy, Account Teams
- DSP Trade Desk Reports Big Gains, Warns Of Future Declines
- MRC: Nielsen 'Understated' COVID TV Usage
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
- Tambo Taps iProspect's Farley For Marketplace Consultancy Division
- Georgia's New Recovery Tourism Marketing Campaign
- Lidl Names Novus Next As Media Agency
- MediaPost Agency Daily - Tuesday, May 11, 2021
- GroupM Introduces the Media Inclusion Initiative
- Pennington Biomedical, Razorfish Highlight America's Obesity Crisis
- Publicis Rebrands Its Boise, ID Office
- How Will This Year's Upfront Be Different?
- What Agencies Say About The Job Market
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
- Adidas Launches Video Series Featuring Celebs Including Beyonce
- MDC Partners Schedules Shareholder Meeting To Vote On Stagwell Merger Proposal
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
- Former MullenLowe Profero Chairman Joins Project X Board
- MediaPost Agency Daily - Monday, May 10, 2021
- Brands Show Their Love For Moms In New Campaigns
- TBWA\Worldwide Appoints Conrad Head Of Innovation TBWA\Asia
- As WFH Models Proliferate, Work Marketplace Upwork Rebrands, Launches Global Campaign
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
- Fortnight Collective Leads Brewery Coalition To Help CO Shooting Victims
- Long-Time Agency Veteran Neil Christie Exits Wieden + Kennedy
- Study Finds Marketers Value Media Less Than Consumers Do
- Intent Data Reveals 'Traditional Marketing' Disconnect Between Advertisers And Agencies
- Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
- Hyundai Motor America Names African American AOR
- MediaPost Agency Daily - Friday, May 7, 2021
- Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
- Wonderful Pistachios Promotes New Flavors With $1M Campaign
- Report: Some Boomers Exercise More Than Others
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
- Clorox Inks Multiyear Deals With NHL, NBA
- NYIAX Appoints Tsigourakos Chief Revenue Officer
- MDC Partners CEO Penn Ponders Spinning Off Line Of SaaS Products
- The Many Adds Two Group Brand Leaders
- Noble People, Anomaly Win Fetch Rewards
- MediaPost Agency Daily - Thursday, May 6, 2021
- No Q1 Growth For MDC Partners As Company Predicts Sharp Full-Year Rebound
- Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
- Stagwell Revenue Down In Q1 But Expects Momentum To Build Throughout 2021
- Modifly Names Ashley Fischer President/COO
- Did Fake News On Social Media Exacerbate The Health Crisis?
- WPP's Ad, Content Production Heads To The Microsoft Cloud
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
- In New Campaign, Barefoot's Different Products All Walk The Same Walk
- Versus Poaches Leader For President/CMO Role
- MediaPost Agency Daily - Wednesday, May 5, 2021
- Mattel Releases First Major Barbie Campaign Since 2015
- S4 Capital Expands War Chest, Readies Brand Makeover
- S4 Capital Reports Double Digit Q1 Growth
- SS+K Leads Coalition To Recognize Mom Value
- Omnicom's Sparks & Honey Taps Fernandes As COO
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
- OMG's Kramer Joins Creative Management Platform Startup As CRO
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
- COVID-19 Changes Vehicle Usage, Relationship
- IPG Dxtra Names Lee Swagert Chief People Officer
- MediaPost Agency Daily - Tuesday, May 4, 2021
- Talon, Buntin Group Join Forces, Combine U.S. OOH Operations
- Dentsu Sets Up New Fund To Support Startups
- One Club Initiative: Pay Interns A Living Wage
- 22squared Releases DEI Guide
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
- From 'Mind-Numbing' To 'Bored To Death,' Digital Media Has An Image Problem
- Goldfish, Frank's RedHot Promote 'Hot' New Cracker With AR Activation
- TDA Boulder Adds Media Director
- Engine Wins HBO Max Social AOR
- MediaPost Agency Daily - Monday, May 3, 2021
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
- New Fitbit Campaign Fits Times: It's All About Managing Stress
- How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
- Top Executives At MDC Partners Take 2020 Pay Hit
- Ad Council Wants Middle Schoolers To 'Sound It Out'
- MDC Adds LATAM Affiliates
- Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
- The Kona Brewing 'Bruddahs' Are Back With More Wisdom For Mainlanders
- Match Finds Its Own Match With Mojo Supermarket
