MediaPost Agency Daily Editions for July 2021
- MediaPost Agency Daily - Friday, July 16, 2021
- Publicis Acquires Retail Media Platform, Integrates With Epsilon
- Deutsch NY Elevates Matt Baker To President
- L.L. Bean Urges City Folk To Get Outside More In New Campaign
- Ad Council, United Way Team On Campaign To Promote 211 Resource Line
- Wavemaker Teams With Magic Johnson, Ecolab To #TakeBackYourSocialLife
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
- Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced
- YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
- Omnicom Taps Van Bergen To Lead Sustainability Efforts
- Cramer-Krasselt Hires Amy Gozalka To Lead Creative On Tropicana, Naked Juice Assignments
- MediaPost Agency Daily - Thursday, July 15, 2021
- VaynerX Enters NFT Space, Brings Bud Along As First Client
- McCormick To Pay $100,000 For 'Director Of Taco Relations'
- MiQ Appoints GroupM Veteran Strieder Global Chief Product Officer
- As 'Cousin T,' T-Pain Throws Down The Love For Lipton
- MDC/Stagwell, Indaba Continue Firing At Each Other Over Merger Terms
- Mellencamp Appointed COO At Soona
- LVCVA Retains R&R Partners, Adds Grey To Agency Roster
- MediaPost Agency Daily - Wednesday, July 14, 2021
- accessiBe Campaign Draws Attention To Lack Of Internet Accessibility For Disabled People
- TMA's Wilkinson Elevated To Chief Creative Officer
- Dentsu Revises Forecast, Ad Consensus Upgraded Dramatically
- Dentsu: Full Ad Recovery Now Forecast For 2021
- Dentsu Strikes Preliminary Deal For Sale Of Its Tokyo HQ Building
- Mediaocean Acquiring Flashtalking, Preps For IPO
- Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
- Jean Lin Named Executive Officer At Dentsu Group
- Wavemaker Adds 'Inclusion Champions' To Client And Practice Teams
- MediaPost Agency Daily - Tuesday, July 13, 2021
- Garden of Life Campaign Censored For Using 'P' Word: Poop
- Nolan Returning To Leo Burnett To Lead Its Home Office
- Booking Platform GetYourGuide Tells Crypto Community To Stop 'HODLing,' Start Traveling
- Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims
- Coors Light Brews Stanley Cup Ice Into Special Beer
- 6 Keys To Automating Your Agency
- MDC, Stagwell Still Butting Heads With Inaba Over Merger Terms
- MediaPost Agency Daily - Monday, July 12, 2021
- Agency Review Activity Spikes After Quiet 2020
- 'Vax That Thang Up' Campaign Urges Younger Black Americans To Get Vaccinated
- Merkle Buys LiveArea: Details Behind The Acquisition
- Toyota Halts Donations To Insurrectionist Lawmakers
- Marketing Science Institute Names Lynch Exec Director
- Jenna Umbrianna To Co-Run Agency Mediastruction
- Athletes Make Us Rethink Sports Sponsorship
- AB InBev Unit Partner In International In-Store Media Network
- Blitz Advertising Wins PAL AOR
- MediaPost Agency Daily - Friday, July 9, 2021
- Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
- McCann Worldgroup Taps Kaminski To Serve As Sustainability Czar
- Amazon Veteran Douin Joins You & Mr Jones To Lead E-commerce Offering
- VMLY&R Commerce Taps Reilly To Lead NA Performance Media Efforts
- Summer Must-Haves: Sunscreen, Road Trip And A Camera Strategy!
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
- MCI Names Oscar Cerezales As Chief Strategy Officer
- Ogilvy Health Taps Johnson For Global CEO Role
- 'Talk About It' Campaign Addresses COVID Stress On Women
- VaynerMedia Appoints First Chief Innovation Officer
- MediaPost Agency Daily - Thursday, July 8, 2021
- Publicis Media Launches Effort To Boost Ethnically Diverse Suppliers
- Report: Social Media Helps GenZers Cope With Loneliness
- Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot
- Batterton, Monteiro Return To The Richards Group In Top Creative, Media Roles
- AAF Launches $2 Million Fundraising Drive For Mosaic Center
- Microsoft Debuts Multimedia Ads For Search
- Targeted Advertising May Be An Iffy Proposition = Sell Me Kettlebells!
- Born To Perform: IPG Launches New Data-Driven Marketing Agency
- Welcome Back: Downtown Boston Launches Post-COVID Reopening Campaign
- PHD Awarded Red Bull Media Assignment
- MediaPost Agency Daily - Wednesday, July 7, 2021
- Marketing Agency Fluent Rejiggers Leadership Team
- Portland Agency VIA Expands DEI Effort With BRE Joint Venture
- Empower Promotes Locker To Lead Chicago Office
- TBWA Veteran Jeffrey Williamson Dies At 71
- Nesquik Debuts Cleaner Syrups and Powders for 'Betweenagers'
- Marriott Debuts Biggest Global Campaign To Date
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
- Publicis Affiliate Blitz Named Global Media Rights Rep Of New Kashmir Cricket League
- Initiative And GumGum Work On Contextual Ad Campaigns
- Ogilvy Health Pushes Deeper Into Data, Programmatic
- Horizon Media Elevates Mitchell To EVP/Managing Partner
- MediaPost Agency Daily - Tuesday, July 6, 2021
- Accenture Acquires NY-Based Bionic
- DDB North America Creates Growth Team, Hires Purcell, Marcino To Run It
- Marketing Veterans Join Kevin Hart's Laugh Out Loud
- Ad Agencies Frustrated By Job Market
- Spark Foundry Leans Into Summer Heatwave, Places Temperature-Triggered Ads For Jack Daniels
- Pinterest Bans Weight-Loss Ads
- Creative Shop Matter Unlimited Taps Agency, Purpose-Focused Talent For Leadership Roles
- The Autotune Is The Message: Agency Launches Via Its Own Jingle
- R/GA Exploits Calming Nature Videos To, Well, Save Nature
- How Technology Is Fostering Authenticity in Influencer Marketing
- July 4 Ad Trends: Pools In, Fireworks Out
- Sponsors Support Naomi Osaka's Mental Health Break
- MediaPost Agency Daily - Friday, July 2, 2021
- FCB Health and McCann Health Realigned Under IPG Health
- Leonardi Promoted CCO Hill Holiday Health
- Kantar Fills CEO Slot, Goes Outside The Industry
- GUT Opens In Toronto And Is Named AOR For Tim Hortons
- Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
- Few CPG, QSR Brands Lighting Up For Independence Day
- Audi Enlists Musician Janelle Monae For E-tron
- How Agencies Acquire Data And Their Greatest Needs
- Good Work If You Can Get It: Happy Bobby Bonilla Day!
- Sibling Rivalry Gives BET Awards On-Air Look A Makeover
