MAD Agency Daily Editions for July 2021
MAD Agency Daily - Friday, July 16, 2021
Publicis Acquires Retail Media Platform, Integrates With Epsilon
Deutsch NY Elevates Matt Baker To President
L.L. Bean Urges City Folk To Get Outside More In New Campaign
Ad Council, United Way Team On Campaign To Promote 211 Resource Line
Wavemaker Teams With Magic Johnson, Ecolab To #TakeBackYourSocialLife
Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
Twitter's Fleets Format To Disappear, Just Weeks After Ads Test Commenced
YouTube Brand Safety, Suitability Becomes Focus Of Pixability, DoubleVerify Partnership
Omnicom Taps Van Bergen To Lead Sustainability Efforts
Cramer-Krasselt Hires Amy Gozalka To Lead Creative On Tropicana, Naked Juice Assignments
MAD Agency Daily - Thursday, July 15, 2021
VaynerX Enters NFT Space, Brings Bud Along As First Client
McCormick To Pay $100,000 For 'Director Of Taco Relations'
MiQ Appoints GroupM Veteran Strieder Global Chief Product Officer
As 'Cousin T,' T-Pain Throws Down The Love For Lipton
MDC/Stagwell, Indaba Continue Firing At Each Other Over Merger Terms
Mellencamp Appointed COO At Soona
LVCVA Retains R&R Partners, Adds Grey To Agency Roster
MAD Agency Daily - Wednesday, July 14, 2021
accessiBe Campaign Draws Attention To Lack Of Internet Accessibility For Disabled People
TMA's Wilkinson Elevated To Chief Creative Officer
Dentsu Revises Forecast, Ad Consensus Upgraded Dramatically
Dentsu: Full Ad Recovery Now Forecast For 2021
Dentsu Strikes Preliminary Deal For Sale Of Its Tokyo HQ Building
Mediaocean Acquiring Flashtalking, Preps For IPO
Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
Jean Lin Named Executive Officer At Dentsu Group
Wavemaker Adds 'Inclusion Champions' To Client And Practice Teams
MAD Agency Daily - Tuesday, July 13, 2021
Garden of Life Campaign Censored For Using 'P' Word: Poop
Nolan Returning To Leo Burnett To Lead Its Home Office
Booking Platform GetYourGuide Tells Crypto Community To Stop 'HODLing,' Start Traveling
Why GroupM Isn't Revising Its Network TV Ad Outlook Despite 'Record' Upfront Claims
Coors Light Brews Stanley Cup Ice Into Special Beer
6 Keys To Automating Your Agency
MDC, Stagwell Still Butting Heads With Inaba Over Merger Terms
MAD Agency Daily - Monday, July 12, 2021
Agency Review Activity Spikes After Quiet 2020
'Vax That Thang Up' Campaign Urges Younger Black Americans To Get Vaccinated
Merkle Buys LiveArea: Details Behind The Acquisition
Toyota Halts Donations To Insurrectionist Lawmakers
Marketing Science Institute Names Lynch Exec Director
Jenna Umbrianna To Co-Run Agency Mediastruction
Athletes Make Us Rethink Sports Sponsorship
AB InBev Unit Partner In International In-Store Media Network
Blitz Advertising Wins PAL AOR
MAD Agency Daily - Friday, July 9, 2021
Dentsu Creates Global Chief Product Officer Role For Media, Taps Doug Ray To Fill It
McCann Worldgroup Taps Kaminski To Serve As Sustainability Czar
Amazon Veteran Douin Joins You & Mr Jones To Lead E-commerce Offering
VMLY&R Commerce Taps Reilly To Lead NA Performance Media Efforts
Summer Must-Haves: Sunscreen, Road Trip And A Camera Strategy!
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
MCI Names Oscar Cerezales As Chief Strategy Officer
Ogilvy Health Taps Johnson For Global CEO Role
'Talk About It' Campaign Addresses COVID Stress On Women
VaynerMedia Appoints First Chief Innovation Officer
MAD Agency Daily - Thursday, July 8, 2021
Publicis Media Launches Effort To Boost Ethnically Diverse Suppliers
Report: Social Media Helps GenZers Cope With Loneliness
Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot
Batterton, Monteiro Return To The Richards Group In Top Creative, Media Roles
AAF Launches $2 Million Fundraising Drive For Mosaic Center
Microsoft Debuts Multimedia Ads For Search
Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!
Born To Perform: IPG Launches New Data-Driven Marketing Agency
Welcome Back: Downtown Boston Launches Post-COVID Reopening Campaign
PHD Awarded Red Bull Media Assignment
MAD Agency Daily - Wednesday, July 7, 2021
Marketing Agency Fluent Rejiggers Leadership Team
Portland Agency VIA Expands DEI Effort With BRE Joint Venture
Empower Promotes Locker To Lead Chicago Office
TBWA Veteran Jeffrey Williamson Dies At 71
Nesquik Debuts Cleaner Syrups and Powders for 'Betweenagers'
Marriott Debuts Biggest Global Campaign To Date
GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
Publicis Affiliate Blitz Named Global Media Rights Rep Of New Kashmir Cricket League
Initiative And GumGum Work On Contextual Ad Campaigns
Ogilvy Health Pushes Deeper Into Data, Programmatic
Horizon Media Elevates Mitchell To EVP/Managing Partner
MAD Agency Daily - Tuesday, July 6, 2021
Accenture Acquires NY-Based Bionic
DDB North America Creates Growth Team, Hires Purcell, Marcino To Run It
Marketing Veterans Join Kevin Hart's Laugh Out Loud
Ad Agencies Frustrated By Job Market
Spark Foundry Leans Into Summer Heatwave, Places Temperature-Triggered Ads For Jack Daniels
Pinterest Bans Weight-Loss Ads
Creative Shop Matter Unlimited Taps Agency, Purpose-Focused Talent For Leadership Roles
The Autotune Is The Message: Agency Launches Via Its Own Jingle
R/GA Exploits Calming Nature Videos To, Well, Save Nature
How Technology Is Fostering Authenticity in Influencer Marketing
July 4 Ad Trends: Pools In, Fireworks Out
Sponsors Support Naomi Osaka's Mental Health Break
MAD Agency Daily - Friday, July 2, 2021
FCB Health and McCann Health Realigned Under IPG Health
Leonardi Promoted CCO Hill Holiday Health
Kantar Fills CEO Slot, Goes Outside The Industry
GUT Opens In Toronto And Is Named AOR For Tim Hortons
Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
Few CPG, QSR Brands Lighting Up For Independence Day
Audi Enlists Musician Janelle Monae For E-tron
How Agencies Acquire Data And Their Greatest Needs
Good Work If You Can Get It: Happy Bobby Bonilla Day!
Sibling Rivalry Gives BET Awards On-Air Look A Makeover
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