MediaPost Agency Daily Editions for October 2022
MediaPost Agency Daily - Monday, Oct. 31, 2022
Sonnenfeld-Directed 'Bedtime Stories' Ad To Debut In World Series Opener
VitaBeans Hits Canada, Younger Demos Targeted In Wellness Push
McDonald's Poland Campaign Plugs Loyalty Program
Omnicom Taps Hesz For New Chief Strategy Officer Role
Dear Elon...
Does Elon Musk Still Hate Advertising?
The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
Next Fifteen Offer For M&C Saatchi Not Likely To Go Through
Agency DNA Adds MD Role, Taps Industry Vet Meagher To Fill It
MediaPost Agency Daily - Friday, Oct. 28, 2022
Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
Neiman Marcus Makes A Holiday 'Moment'
In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
Podcaster Acast Launches Tool To Enhance Ad Targeting
Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
Meta Q3 Profit Plummets 52% In Q3, Stock Down 23%
Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too
So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Burrell Taps Rogers-Simpson For Senior Brand Role
MediaPost Agency Daily - Thursday, Oct. 27, 2022
WPP Reports 3.8% Growth In Q3 As Shares Slide On Margin Worries
Save The Music Strikes New Chord With Brand Refresh
BBH Dublin Teams With ICAD To Mentor Future Ad Talent
Former 'MAD' Magazine Editor Bill Morrison Is Ready To Fix Your Marketing Problem
HMG N.A. Platform Integrates Samba TV OTT, Linear Data
Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action
P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
Fans Looking Forward To World Cup Despite Controversies
Google: How Agency Folks Really Feel About Automation
MediaPost Agency Daily - Wednesday, Oct. 26, 2022
Empower Wins Media For Zaxby's Restaurant Chain
Omnicom Taps Kathleen Saxton As First Global CMO
Crazed Fans Promote SeatGeek In First National Work
50,000feet Refreshes NorthWest Healthcare Properties Brand, Site
CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Using Horror-Movie Images To Stop Abortion Bans
Bigger Than Sports and Celebrity: The Power of Brand Fandom
My 10-Day Tech Detox
Havas Study Tracks Changing Nature Of 'Communities'
New Business Streak Follows Talent Expansion At Doe-Anderson
MediaPost Agency Daily - Tuesday, Oct. 25, 2022
Havas Growth Slides To 3.9% In Q3
Pernod Ricard Taps Publicis Media To Handle U.S. Media
B-Reel NY Names Cruz As Brand Director
Spark Foundry: Already Time To Rebrand The Metaverse
Karnik Appointed Barkley Chief Media Officer
Infiniti Celebrates The Important Moments That Happen In Vehicles
GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
MediaPost Agency Daily - Monday, Oct. 24, 2022
IPG Boosts Outlook After Strong Q3 Growth
Major Launches New Product To Keep Plants Happy
Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
Amex-Delta Take Off With 'Yellowstone' Cast
How The Ad Industry Can Fix Greenwashing, Overnight
Harbour Selected As Brand, Creative Partner For Away Resorts
Why DEI Initiatives Fail -- And How To Ensure They Succeed
Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
MediaPost Agency Daily - Friday, Oct. 21, 2022
Ford Hands Global Creative Ad Duties To Wieden + Kennedy
Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
72andSunny Enlarges New York Office, Taps JT Pierce As Managing Director
Report: Most In-House Creative, Brand Teams Have Restructured In The Last Year
U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
Otter Swims With PMG, Continues New Biz Roll
Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
Hyundai Focuses On Envy Factor
Kia Launches NBA-Inspired Spot
Publicis Media's APX To Fund New Series With J.B. Smoove
MediaPost Agency Daily - Thursday, Oct. 20, 2022
Scandic Kicks Off Nordic 'Friend' Campaign, First In 4 Years
Study: Consumers Cutting Travel Out Of Holiday Budgets
'Don't Mess It Up,' California Destination Tells Visitors
VMLY&R Names 2 Global Leads To Coca-Cola Account
Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
More Consumers Will Use Social Media For Holiday Shopping
Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
MediaPost Agency Daily - Wednesday, Oct. 19, 2022
Omnicom Revises Full-Year Growth Guidance After Strong Q3 Results
GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
Crisp, The Trade Desk Team In Media-Buying Efforts
Hart House Campaign Dines On Sassy Humor, Makes Plant-Based Cuisine Alluring
How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
Former Ogilvy, WPP Executive Tro Piliguian Dies At 75
Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
Code and Theory Launches Inclusive Design And Marketing Strategy Practice
MediaPost Agency Daily - Tuesday, Oct. 18, 2022
Publicis Groupe Reports 10.3% Growth For Q3 And First Nine Months
The Next Frontier: StartRocket Launches Space-Marketing Agency
Omnicom Group Adds Chief Client Officer Role, Taps Critical Mass' Lennon To Fill It
FKQ Names Rodriguez As Executive Creative Director
Agency Gut Taps DDB's Diquez For New Global CEO Role
Call For Entries: 2022 All Stars
New Biz Drives Ad Economy, Big Agencies Not So Much
Navy Launches Campaign Aimed At Gen-Zers Who Think They'll Never Join
Aldi Debuts Teeny-Tiny Billboards
Washington AG Seeks To Fine Meta $25 Million Over Political Ads
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