MediaPost Agency Daily Editions for January 2023
MediaPost Agency Daily - Tuesday, Jan. 31, 2023
Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
Sarah McLachlan Highlights Busch Light 2023 Super Bowl Spot
McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
Eli Manning Plugs Verizon's Super Bowl Sweepstakes
Mauery Heads Client Relationships For Two By Four
Former Triad Retail Media Chief Joins Adswerve As CEO
Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
MediaPost Agency Daily - Monday, Jan. 30, 2023
Mother Looks to Stefanowicz To Help Redefine Mission
Quantinuum Taps Schermer As Strategic Marketing Agency
HubSpot Capitalizes On Kathryn Hahn For 'Success' Campaign
Leo Burnett Chicago Selects O'Kelly As ECD
Mower Names Crocket CEO, Succeeding Namesake Agency Founder
'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
The Top Five Words That Drive Email Engagement (And The Bottom Five)
Google Releases Tactics For Account-Level Negative Keywords
TikTok Users Show Strong Response To Advertising
4 Ways To Track Analytics For Marketing Success
Hyundai Enlists Kevin Bacon For Pre-Super Bowl Spot
MediaPost Agency Daily - Friday, Jan. 27, 2023
McKinney Ups Influencer Reach, Buys August United
BBH London Win's F&F Business
UChicago's 'Day Tomorrow Began' Highlights The Importance Of Discoveries
Lopes Becomes COO For Link Agency
IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
Agencies To Wall Street: Short The Video Ad Marketplace
NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Doritos Fosters Speculation About A 'Love Triangle' At Super Bowl LVII
Westin Partners With Fitness Brands
MediaPost Agency Daily - Thursday, Jan. 26, 2023
Roffino Promoted To CEO At Omnicom's TMA
Guy Richie Directs Cartier Tank's Campaign, Homage To French Chic
Cecere Buys Remaining Stake In Little & Co.
Ad-Buy Data Lags Agency Consensus By Wide Margin
Team One Named KB Home's Strategic-Creative AOR
Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
More Business Openings Could Mean More Search Ads, Content
B2B Brands Urged To Use Email Signatures, Messaging
Consumer Groups Seek Kid-Ad Audit Of Walmart's 'Universe Of Play' Game
MediaPost Agency Daily - Wednesday, Jan. 25, 2023
Oreo, Xbox Bake Cookies Into Gaming Experience
Mr. Peanut Returns To The Super Bowl
Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
Threat Actors Are Using Google Ads To Send Malicious Emails: Report
Will ChatGPT Kill the Ad Industry?
New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
MediaPost Agency Daily - Tuesday, Jan. 24, 2023
IELTS Selects M&C Saatchi To Develop Global Brand Platform
Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
Todd Exits WPP To Lead Adam&EveDDB's Client Strategy
Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
Litmus Unveils New Tagline, Saying Every Email Send Should Count
IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
MediaPost Agency Daily - Monday, Jan. 23, 2023
Ian Baer Has A Sooth-ing New Strategy Offering For Brands
F45 Campaign Pushes Fitness, Team-Focused Workouts
Michael Nyman's ACC Acquires Cannabis/Wellness Shop Trailblaze
Firm Combines Advertising Management Functions Into One Tool
Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Ugh, There's People Vomiting -- And It's An Ad?
L'Oreal Brings Inclusivity To Makeup
MediaPost Agency Daily - Friday, Jan. 20, 2023
TrueSense Acquires One&All, Enlarges Nonprofit Accounts
Streetwear Brand Snipes Enlists Poet Marsh To Reimagine MLK Jr.'s 'Dream' Speech
Wolff Olins Names 2 Executives For Creative, Strategy Posts
Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
Krichefski Elevated To GroupM CEO EMEA & UK
Lowe's Looks To Sharpen Retail Media Strategy
2022 Client Of The Year: Patagonia
Networks To Media Shops: Join Our 'JIC'
Hyundai Launches First Bilingual 'Anthemic' Campaign
Nutro Debuts New Logo, Brand Identity
MediaPost Agency Daily - Thursday, Jan. 19, 2023
Horizon Sports & Experiences Unveils 'Pickleball Slam' With Quartet Of Tennis Legends
Volkswagen ID. Buzz Promo Lights Up Waterloo Station
Leo Burnett Chicago Tops One Club's Global Creative Rankings 2022
Nelson Named WPP's Global Client Lead For IBM
Creative All Star: Alex Strimbeanu
ELVIS Named Creative Agency For Lyle's Golden Syrup
Brownstein Promotes Allsman To President
Supplier of the Year: NBCUniversal
MediaPost Agency Daily - Wednesday, Jan. 18, 2023
TBWA\Chiat\Day Declares End Of 'Old Advertising'
Dentsu X NA Taps Meranus As CEO
Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
Thinx Underwear Pushes New Generation Thinking
B+A Hires Cranfield As Global Head Of Growth
Cannes Lions Add Sustainability Reporting To Awards Submissions
Network Selects Harbour As Lead Brand-Creative Partner
Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
Want To See The Future? Talk To ChatGPT
New DieHard Ad Features Ex-Marine, Renowned Climber Kirstie Ennis
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