MAD Agency Daily Editions for January 2023
- MAD Agency Daily - Tuesday, Jan. 31, 2023
- Publicis Groupe 'Working With Cancer' Spot To Air During Super Bowl
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
- Sarah McLachlan Highlights Busch Light 2023 Super Bowl Spot
- McCann Worldgroup Reorganizes To Promote Collaboration, Global Agility
- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
- Mauery Heads Client Relationships For Two By Four
- Former Triad Retail Media Chief Joins Adswerve As CEO
- Will He Or Won't He - Only Brian Wieser's Showrunner Knows For Sure
- Cheeky Ads Promote New Pickleball-Themed Restaurant Franchise During Super Bowl
- MAD Agency Daily - Monday, Jan. 30, 2023
- Mother Looks to Stefanowicz To Help Redefine Mission
- Quantinuum Taps Schermer As Strategic Marketing Agency
- HubSpot Capitalizes On Kathryn Hahn For 'Success' Campaign
- Leo Burnett Chicago Selects O'Kelly As ECD
- Mower Names Crocket CEO, Succeeding Namesake Agency Founder
- 'Extremists' Aim To Wipe Out Ad Industry, IAB's Cohen Says
- The Top Five Words That Drive Email Engagement (And The Bottom Five)
- Google Releases Tactics For Account-Level Negative Keywords
- TikTok Users Show Strong Response To Advertising
- 4 Ways To Track Analytics For Marketing Success
- Hyundai Enlists Kevin Bacon For Pre-Super Bowl Spot
- MAD Agency Daily - Friday, Jan. 27, 2023
- McKinney Ups Influencer Reach, Buys August United
- BBH London Win's F&F Business
- UChicago's 'Day Tomorrow Began' Highlights The Importance Of Discoveries
- Lopes Becomes COO For Link Agency
- IPG Creates C-Level Commerce Role, Taps Accenture's Zoghby To Fill It
- Agencies To Wall Street: Short The Video Ad Marketplace
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
- Doritos Fosters Speculation About A 'Love Triangle' At Super Bowl LVII
- Westin Partners With Fitness Brands
- MAD Agency Daily - Thursday, Jan. 26, 2023
- Roffino Promoted To CEO At Omnicom's TMA
- Guy Richie Directs Cartier Tank's Campaign, Homage To French Chic
- Cecere Buys Remaining Stake In Little & Co.
- Ad-Buy Data Lags Agency Consensus By Wide Margin
- Team One Named KB Home's Strategic-Creative AOR
- Publicis Uses Analog Medium -- A Rotary Phone -- To Recruit Web3 Talent
- More Business Openings Could Mean More Search Ads, Content
- B2B Brands Urged To Use Email Signatures, Messaging
- Consumer Groups Seek Kid-Ad Audit Of Walmart's 'Universe Of Play' Game
- MAD Agency Daily - Wednesday, Jan. 25, 2023
- Oreo, Xbox Bake Cookies Into Gaming Experience
- Mr. Peanut Returns To The Super Bowl
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
- GroupM: 'It's Realistic' Netflix Will Become A Top 25 Ad Seller
- Threat Actors Are Using Google Ads To Send Malicious Emails: Report
- Will ChatGPT Kill the Ad Industry?
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
- MAD Agency Daily - Tuesday, Jan. 24, 2023
- IELTS Selects M&C Saatchi To Develop Global Brand Platform
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
- Todd Exits WPP To Lead Adam&EveDDB's Client Strategy
- Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
- Trust - And Mistrust - In Advertising, Social Media, News And High Usage: Good News?
- Litmus Unveils New Tagline, Saying Every Email Send Should Count
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
- MAD Agency Daily - Monday, Jan. 23, 2023
- Ian Baer Has A Sooth-ing New Strategy Offering For Brands
- F45 Campaign Pushes Fitness, Team-Focused Workouts
- Michael Nyman's ACC Acquires Cannabis/Wellness Shop Trailblaze
- Firm Combines Advertising Management Functions Into One Tool
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
- Ugh, There's People Vomiting -- And It's An Ad?
- L'Oreal Brings Inclusivity To Makeup
- MAD Agency Daily - Friday, Jan. 20, 2023
- TrueSense Acquires One&All, Enlarges Nonprofit Accounts
- Streetwear Brand Snipes Enlists Poet Marsh To Reimagine MLK Jr.'s 'Dream' Speech
- Wolff Olins Names 2 Executives For Creative, Strategy Posts
- Stagwell Establishes (Sports) Beachhead At Upcoming Cannes Festival
- Krichefski Elevated To GroupM CEO EMEA & UK
- Lowe's Looks To Sharpen Retail Media Strategy
- 2022 Client Of The Year: Patagonia
- Networks To Media Shops: Join Our 'JIC'
- Hyundai Launches First Bilingual 'Anthemic' Campaign
- Nutro Debuts New Logo, Brand Identity
- MAD Agency Daily - Thursday, Jan. 19, 2023
- Horizon Sports & Experiences Unveils 'Pickleball Slam' With Quartet Of Tennis Legends
- Volkswagen ID. Buzz Promo Lights Up Waterloo Station
- Leo Burnett Chicago Tops One Club's Global Creative Rankings 2022
- Nelson Named WPP's Global Client Lead For IBM
- Creative All Star: Alex Strimbeanu
- ELVIS Named Creative Agency For Lyle's Golden Syrup
- Brownstein Promotes Allsman To President
- Supplier of the Year: NBCUniversal
- MAD Agency Daily - Wednesday, Jan. 18, 2023
- TBWA\Chiat\Day Declares End Of 'Old Advertising'
- Dentsu X NA Taps Meranus As CEO
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
- Thinx Underwear Pushes New Generation Thinking
- B+A Hires Cranfield As Global Head Of Growth
- Cannes Lions Add Sustainability Reporting To Awards Submissions
- Network Selects Harbour As Lead Brand-Creative Partner
- Twitter, Meta Share Of National Ad Spending Plummet As TikTok Soars
- Want To See The Future? Talk To ChatGPT
- New DieHard Ad Features Ex-Marine, Renowned Climber Kirstie Ennis
