MAD Agency Daily Editions for May 2023
- MAD Agency Daily - Friday, May 26, 2023
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
- Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
- Sarkar Named President Wunderman Thompson Canada
- Lucky Charms' Mobile Campaign Turns Breakfast Into Upbeat Fortune Telling
- New Man Therapy Ads Target New England Fishermen
- Barrett Promoted To President At GS&P
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
- U.S. Ad Index Falls For 10th Consecutive Month In April
- Illinois Lottery Creates Its First Live Ad To Promote App, Showcase Local Rapper
- Study: Marketers Quickly Take To Generative AI
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
- MAD Agency Daily - Thursday, May 25, 2023
- Orchard Valley Harvest Goes Nuts, Targets Millennials, Gen Z In Debut Campaign
- FCB London Rebrands As Center For Global Clients
- Duncan Channon To Create New Opioid/Fentanyl Educational Campaign For California
- System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
- Luxury Marketer Together Group Acquires North Six
- Sparks & Honey Promotes Cruz To Chief Innovation Officer
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
- Short-Form Video Is This Year's Biggest Priority For Marketers
- Influencers And Creators Are Not Created Equal
- MAD Agency Daily - Wednesday, May 24, 2023
- GroupM's Wavemaker Ranks As Top Biz Dev Media Network In Q1
- Wavemaker Americas Chief Louisa Wong Departs For Ad Tech
- Grossman Named First Chief Creative Officer For VCCP US
- Etsy Pushes Search By Image Feature In 'Life' Spot
- Connects Expands To U.S., Wurst To Lead North American Efforts
- Your Serve: New Millbrook HQ Features Pickleball Courts, Other Non-Traditional Amenities
- Publicis Groupe Acquires AI-Focused Joint Venture
- Queen Appointed VP Of AAF's Mosaic Center
- MAD Agency Daily - Tuesday, May 23, 2023
- Outdoor Ad Industry Uses Medium To Support Military
- Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo
- Connects Expands To U.S., Wurst To Lead North American Efforts
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
- One Show Honors Apple For Its Work Showcasing Accessibility
- PureRed Appoints Sripad To New Post Of Chief Product Officer
- Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80
- Meta Fined $1.3B For Breaking EU Data Privacy Laws
- Havas New York Awarded Mike's Amazing Assignment
- MAD Agency Daily - Monday, May 22, 2023
- Strong Roots Highlights Plant-Based Food In OOH New York Push
- 50,000feet Opens London Outpost To Service Europe
- Project WW Elevates Statman To President, Integrated Agency Group
- Stagwell's YML Forms Accessibility And Inclusive Design Practice
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
- AI-Generated News Sites More Than Double In Two Weeks
- Agencies, You're Wasting Your Secret Weapon: The PR Person
- GroupM Takes Twitter Off Its 'High Risk' List
- MAD Agency Daily - Friday, May 19, 2023
- Metallica Playlist Remasters Blackened Whiskey
- With Focus On Attention Metrics, TRG Forms Brand Performance Group
- IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
- Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global Ops
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
- Google To Disable 1% Of Third-Party Cookies In Chrome
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
- The Virtual Elephant In The Room
- FCB New York Takes Home 11 Gold Pencils, BBDO Toronto 9 At One Show 2023
- Jason Momoa Succeeds Kevin Hart As 'Chief Island Officer' At Yas Island Resort
- MAD Agency Daily - Thursday, May 18, 2023
- Publicis Groupe, IPG Big Winners In Pfizer Global Review
- Community Coffee Pushes Bold Blend By 'Bustin' Loose'
- Stagwell's SKDK Acquires Jasper Advisors
- How AI Will Harm The Search Sector Without Industry Standards
- MullenLowe LA Names Jenkins Head Of Strategy
- Hudson Square BID Selects Six+One As Branding AOR
- Tech Platform YourArt Is Maurice Levy's 'Love Letter' To The Art World
- Google Prevails In Privacy Battle With Chrome Users
- AI Might Just Kill The Modern Web
- MAD Agency Daily - Wednesday, May 17, 2023
- Mindshare NA Taps Matterkind's Hall As CEO
- CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
- Bluecoat Gin Targets Media To Reach Millennials
- Stanley Tucci Celebrates Italian Lifestyle With S.Pellegrino Essenza
- Kona Brewing Co. Is Now Kona Big Wave
- Barometer, ArtsAI Team To Increase In-Campaign Visibility For Podcast Advertisers
- Barbarian Taps Vince Lim As Chief Creative Officer
- Wunderman Thompson, Level Access Team To Close Digital Divide For The Disabled
- MAD Agency Daily - Tuesday, May 16, 2023
- Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
- Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
- Basil Hayden, Michelin Highlight Sophisticated Taste
- Fruit Of The Loom Encourages Users To 'Loom Large'
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
- NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- Incoming M&C Saatchi Chair Buys Stake In The Agency
- Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
- BMW Films Returns To Cannes Film Festival
- 15 AI Tools To Use For Marketing In 2023
- I'll Have Some Louisville, With A Splash Of Style, Please
- MAD Agency Daily - Monday, May 15, 2023
- CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
- S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half
- OKX Decides To 'Rewrite' The Crypto World
- ScienceMagic Selects Reynoso As New York Managing Partner
- NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
- Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- Confessions Of An Upfront Reporter
- How The Upfronts Took A Backseat
- A&G Is Out-Of-Office And Into Third Spaces
- Barry Diller Calls Generative AI 'An Unfair Machine That Knows No Bounds'
