MAD Agency Daily Editions for May 2023
MAD Agency Daily - Friday, May 26, 2023
Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
Sarkar Named President Wunderman Thompson Canada
Lucky Charms' Mobile Campaign Turns Breakfast Into Upbeat Fortune Telling
New Man Therapy Ads Target New England Fishermen
Barrett Promoted To President At GS&P
'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
U.S. Ad Index Falls For 10th Consecutive Month In April
Illinois Lottery Creates Its First Live Ad To Promote App, Showcase Local Rapper
Study: Marketers Quickly Take To Generative AI
How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
MAD Agency Daily - Thursday, May 25, 2023
Orchard Valley Harvest Goes Nuts, Targets Millennials, Gen Z In Debut Campaign
FCB London Rebrands As Center For Global Clients
Duncan Channon To Create New Opioid/Fentanyl Educational Campaign For California
System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches
Luxury Marketer Together Group Acquires North Six
Sparks & Honey Promotes Cruz To Chief Innovation Officer
NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Short-Form Video Is This Year's Biggest Priority For Marketers
Influencers And Creators Are Not Created Equal
MAD Agency Daily - Wednesday, May 24, 2023
GroupM's Wavemaker Ranks As Top Biz Dev Media Network In Q1
Wavemaker Americas Chief Louisa Wong Departs For Ad Tech
Grossman Named First Chief Creative Officer For VCCP US
Etsy Pushes Search By Image Feature In 'Life' Spot
Connects Expands To U.S., Wurst To Lead North American Efforts
Your Serve: New Millbrook HQ Features Pickleball Courts, Other Non-Traditional Amenities
Publicis Groupe Acquires AI-Focused Joint Venture
Queen Appointed VP Of AAF's Mosaic Center
MAD Agency Daily - Tuesday, May 23, 2023
Outdoor Ad Industry Uses Medium To Support Military
Agency Media Vet Lowenthal Joins Ad Industry AI Platform Inuvo
Connects Expands To U.S., Wurst To Lead North American Efforts
OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
One Show Honors Apple For Its Work Showcasing Accessibility
PureRed Appoints Sripad To New Post Of Chief Product Officer
Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80
Meta Fined $1.3B For Breaking EU Data Privacy Laws
Havas New York Awarded Mike's Amazing Assignment
MAD Agency Daily - Monday, May 22, 2023
Strong Roots Highlights Plant-Based Food In OOH New York Push
50,000feet Opens London Outpost To Service Europe
Project WW Elevates Statman To President, Integrated Agency Group
Stagwell's YML Forms Accessibility And Inclusive Design Practice
Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
AI-Generated News Sites More Than Double In Two Weeks
Agencies, You're Wasting Your Secret Weapon: The PR Person
GroupM Takes Twitter Off Its 'High Risk' List
MAD Agency Daily - Friday, May 19, 2023
Metallica Playlist Remasters Blackened Whiskey
With Focus On Attention Metrics, TRG Forms Brand Performance Group
IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global Ops
YouTube To Bow Unskippable Ads, 'Pause Experiences'
Google To Disable 1% Of Third-Party Cookies In Chrome
Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
The Virtual Elephant In The Room
FCB New York Takes Home 11 Gold Pencils, BBDO Toronto 9 At One Show 2023
Jason Momoa Succeeds Kevin Hart As 'Chief Island Officer' At Yas Island Resort
MAD Agency Daily - Thursday, May 18, 2023
Publicis Groupe, IPG Big Winners In Pfizer Global Review
Community Coffee Pushes Bold Blend By 'Bustin' Loose'
Stagwell's SKDK Acquires Jasper Advisors
How AI Will Harm The Search Sector Without Industry Standards
MullenLowe LA Names Jenkins Head Of Strategy
Hudson Square BID Selects Six+One As Branding AOR
Tech Platform YourArt Is Maurice Levy's 'Love Letter' To The Art World
Google Prevails In Privacy Battle With Chrome Users
AI Might Just Kill The Modern Web
MAD Agency Daily - Wednesday, May 17, 2023
Mindshare NA Taps Matterkind's Hall As CEO
CVS CMO Says AI Will Have 'Profound' Impact On Agency Biz
Bluecoat Gin Targets Media To Reach Millennials
Stanley Tucci Celebrates Italian Lifestyle With S.Pellegrino Essenza
Kona Brewing Co. Is Now Kona Big Wave
Barometer, ArtsAI Team To Increase In-Campaign Visibility For Podcast Advertisers
Barbarian Taps Vince Lim As Chief Creative Officer
Wunderman Thompson, Level Access Team To Close Digital Divide For The Disabled
MAD Agency Daily - Tuesday, May 16, 2023
Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
Basil Hayden, Michelin Highlight Sophisticated Taste
Fruit Of The Loom Encourages Users To 'Loom Large'
Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Maximizing ROI with Programmatic Data: Best Practices for Advertisers
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Incoming M&C Saatchi Chair Buys Stake In The Agency
Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
BMW Films Returns To Cannes Film Festival
15 AI Tools To Use For Marketing In 2023
I'll Have Some Louisville, With A Splash Of Style, Please
MAD Agency Daily - Monday, May 15, 2023
CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half
OKX Decides To 'Rewrite' The Crypto World
ScienceMagic Selects Reynoso As New York Managing Partner
NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Confessions Of An Upfront Reporter
How The Upfronts Took A Backseat
A&G Is Out-Of-Office And Into Third Spaces
Barry Diller Calls Generative AI 'An Unfair Machine That Knows No Bounds'
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