MediaPost Agency Daily Editions for May 2023
MediaPost Agency Daily - Tuesday, May 16, 2023
Bristol Myers Squibb Appoints IPG's Mediabrands As Its New U.S. Media AOR
Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
Basil Hayden, Michelin Highlight Sophisticated Taste
Fruit Of The Loom Encourages Users To 'Loom Large'
Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
NBCU's Marshall: 'Fragmentation Is A Good Thing,' Ads Should Be 'Welcomed'
Maximizing ROI with Programmatic Data: Best Practices for Advertisers
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Incoming M&C Saatchi Chair Buys Stake In The Agency
Horizon Expands 'Why' Group Research Offering To Include Activation Strategy
BMW Films Returns To Cannes Film Festival
15 AI Tools To Use For Marketing In 2023
I'll Have Some Louisville, With A Splash Of Style, Please
MediaPost Agency Daily - Monday, May 15, 2023
CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half
OKX Decides To 'Rewrite' The Crypto World
ScienceMagic Selects Reynoso As New York Managing Partner
NBCU Names Marshall To Succeed Yaccarino As Interim Chairman Of Ad Group
Gut LA, DoorDash Team To Help Kids Buy Mother's Day Flowers
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Confessions Of An Upfront Reporter
How The Upfronts Took A Backseat
A&G Is Out-Of-Office And Into Third Spaces
Barry Diller Calls Generative AI 'An Unfair Machine That Knows No Bounds'
MediaPost Agency Daily - Friday, May 12, 2023
UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada
Orion Founder Brian McMahon Retiring From IPG
Wild Turkey Bourbon Promotes A Free 'Spirit'
Take Two: Nickelodeon Revamps Splat Logo
Most Marketers Plan Increases In Retail Media Spend
The Future Will Be About Walled Gardens -- And That's OK
Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach
1-800-Flowers Uses ChatGPT For 'MomVerse'
A Fox With A Live Human Coat?
NHL Salutes A Mother's Commitment To Players
MediaPost Agency Daily - Thursday, May 11, 2023
4A's, Catalyte Aim To Fill Adland Talent Gap, Boost Diversity
Havas Growth Slowed to 1.9% In Q1
Pearlfisher Ups Allan To Executive Director, Strategic Business Development
1800 Tequila Supplies The 'Taste' Of Joy, Success
Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
Horizon Breaks The Mother Of All Media Agency Campaigns, Literally
Video Is The Top Content Format For Marketers
Americans Worry That AI Will Control The Media: Study
Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
MediaVillage Becomes Nonprofit, Places Focus On Educating Media's 'Next-Generation'
Forrester Report Outlines New Agency Pitch Approach
MediaPost Agency Daily - Wednesday, May 10, 2023
Tweet This: Influential Headed To The Beach At Cannes
Generative AI Causes Consumer Search Patterns To Change, Study Shows
Stagwell Shares Dip As It Reports Organic Revenue Decline Of 3% For Q1
Digital Ad Prices Decline, Countering Growth In Volume
Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
AdGreen Selects Fleischer As U.S. Director To Support Sustainability
Robichaux Named Dagger's VP, Group Account Director
MediaPost Agency Daily - Tuesday, May 9, 2023
S&P Global Ratings Upgrades Publicis Groupe To BBB+
The Glenlivet, Jonathan Adler Team For Game Night
Gabrielle Union, Dwyane Wade Launch 'Next Level' Sleep
Study Finds Only 19% Of Ad Execs Still Working From Home
Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Musk Hints At Lower-Cost Verification Tier For Small Businesses On Twitter
Data Remains A Major Challenge For Many Reasons
Focus On Your MVA: Minimum Viable AUDIENCE
Chicago-Area Gay Bars Boycott Budweiser Products
MediaPost Agency Daily - Monday, May 8, 2023
Local Radio's Over-The Air, Digital Revs Hit $13.6 Billion in 2022
Bad Moment? Rebel Creamery Can Make It 'Better'
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Coomer Hires Wright As COO, Heads Strategic Planning
Warner Bros. Discovery Turns Surprise $50M D2C Profit, But Sustains $1B Overall Loss
Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
Marketing Partners Weigh In On This Year's Upfronts
Saasteps Upgrades Revenue Suite Tied To Salesforce CRM
Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
Apollo Ups Painter To Media Director, Taps Veeraragavan For Analytics
MediaPost Agency Daily - Friday, May 5, 2023
Havas Media Group Creates New NA Activation Unit
IPG's Magna Signs Up For Comscore's Local TV Ratings Service
Rust-Oleum Promotes New 'Spray' to DIY Demo
Minute Maid Fills City Life With Sunlight
Hyundai Launches Multicultural Efforts For EVs
McKinney Wins U.S. AOR Assignment From Pharma Company Indivior
Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
Badger Creates 'Legendary' Campaign For Wella
Doe-Anderson Bolsters Maker's Mark Client Team With Strategy, Creative Hires
MediaPost Agency Daily - Thursday, May 4, 2023
Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
Agency The Variable Acquires AI, Analytics Firm Data Crunch
Jim Beam Promotes 'People' To Next Generation Of Consumers
Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
Clover Sonoma Dairy Shares Love For Environment
IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
Hutchinson Tapped As Kantar's CMO, Insights, North America
Can AI Bring Us Together & Save The World?
Toyota Highlights Ease Of Electric Vehicles
TMA: Writers Strike Has No 'Immediate' Impact On Clients
Vital Fams Picks Gut For Creative AOR Duties
MediaPost Agency Daily - Wednesday, May 3, 2023
S4 Capital Says Sorrell Succession Plan Is Now Being Developed
Bonanni To Head Outdoor Media's South Region
P&G, DoorDash Sign Up For Redner's Retail Campaign
Crossmedia Wins Moose Toys Digital Media Planning, Buying
ANA: 82% Of Members Now Have In-House Agencies
Colle McVoy Becomes First Stagwell Agency To Attain B Corp Certification
GroupM Names Bukowski Global Head Of Ecommerce
Study: Consumers Want More DEI, But See Brands Floundering
« Previous Entries
Next Entries »