MediaPost Agency Daily Editions for November 2023
MediaPost Agency Daily - Thursday, Nov. 30, 2023
AAF Selects 6 Ad Icons For Hall Of Fame, Including Goodby, Francois
Brian Wieser Boosts Ad Outlooks Nearly A Percentage Point
Game Seven Wins Beverage Business, Named BlueTriton's Social-Digital AOR
Dhawan Named CFO For S4 Capital
Family Fare Traditions Are 'Baked In'
Google Appoints Srinivasan To Run Ad Business
Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
Guinness Launches Cosmic Imagery Campaign in China
5 Ways To Evaluate Brand Partnerships
MediaPost Agency Daily - Wednesday, Nov. 29, 2023
50,000feet Adds 2 Executives In Latest Expansion, Focuses On U.S.
GSD&M Names Newman As President
Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Teen Influencer Followers: Report
Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
Kinesso Named Media Agency Of The Year For 2023
Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year
College Football Up 15% In Impressions, 19% In TV Ad Spend
What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
A Data Frenzy At Microsoft Advertising
MediaPost Agency Daily - Tuesday, Nov. 28, 2023
Grammy Winner Pastor Caesar Sings New Tune For Red Lobster
Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
Midea Gets 'Merry,' Posits Modern-Day Grinch Coping With Christmas
Gardner Named MediaSense COO
Box Office, TV Ad Spend Rises, But Not To Pre-Pandemic Levels
Economic Strains Widen Gulf Between Brand Values, Value Brands
Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
Dentsu Taps Kinnibugh As Global Chief Strategy/Consultancy Officer, Media
MediaPost Agency Daily - Monday, Nov. 27, 2023
Fusion92 Acquires TRAK Data, Enhances Audience Targeting Options
Snapchat Rolling Out Ad-Free Subscription Tier
United Flys On 'Love' For The Holiday Season
New Hampshire Publisher Goes On Trial For Failing To Label Political Ads
How Brands Can Champion A Circular Economy
Amazon Fights Bid To Revive Claims Over Alexa Ad Targeting
Don't Wait to Prioritize Brand Awareness -- Act Now
MediaPost Agency Daily - Friday, Nov. 24, 2023
Preacher Employs Martin Short For Wealthsimple 'Work'
Visit The USA Launches 'Experience It All' Campaign
WPP's FGS Global Acquires Canadia PR/Public Affairs Firm
Hijinks Collective Taps Iveson As CEO, Focuses On 'Positivity'
Don't Wait to Prioritize Brand Awareness -- Act Now
Eking Out A Win: Human Writers Beat AI In IBM Phishing Test
MediaPost Agency Daily - Tuesday, Nov. 21, 2023
Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
Accor Appoints Accenture For Global Content Production Role
Castor Joins OKRP As Group Creative Director For Metro Account
Mischief @ No Fixed Address Named Pizza Hut's Social AOR
Havas Media Buys Time From Impact Network For Resale To Clients
Fallon, Ludacris Help State Farm Launch 'Magic' Campaign
Data Drama Musicals Hit High Note With Generative AI
MediaPost Agency Daily - Monday, Nov. 20, 2023
Loris Nold Will Be Publicis Groupe's Next CFO
Lucid Top Marketer Reveals Agency Search
'Nonnas' Take To New York Streets To Push Ragu's Kettle-Cooked Sauce
Connelly Partners Launches Major Expansion Plan
Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
Three-Quarters Of America Likely To Shop Thanksgiving Weekend
Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
Disney, Apple, Lionsgate Pull Ads From X After Elon Musk's Remarks
Compass Presses Case Against Flywheel Digital
Young & Laramore Wins Dewalt Creative Account
MediaPost Agency Daily - Friday, Nov. 17, 2023
Dow Jones Taps Mediahub To Work With New In-House Media Unit
'Seinfeld' Producer Gives Athletic Spin To 'Seattle'
Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
Prophet Names Feldmeth Chief Strategy Officer
Active Attention Launches With Deterministic Measurement
Colle McVoy Adds Sarmiento As Chief Creative Officer
Nike Shakes Up C-Suite With New CMO
Oversaturation Poses Danger For 2024 Political Advertisers
Mars Taps Spieth's Cromie To Head Toronto
Here's Why Multicultural Consumers Are More Concerned About Privacy Issues
Mindshare, Snapchat Study 'Need States' Of Social Media Users
Departing GroupM Chief McDonald Joins Ziff Davis Board
MediaPost Agency Daily - Thursday, Nov. 16, 2023
OMG's Hearts & Science Names Siddall Chief Media Officer
IPG Mediabrands Deploys Internal 'My Bot' AI Assistant
Wavemaker Retains Church & Dwight, Holistic Approach Cited
Ski Resort Campaigns Kick Into High Gear
Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
Leagas Delaney Names Kit Dayaram Creative Director
U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 Annually
Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm Equativ
FTC Warns Influencers, Trade Groups Over Aspartame Ads
Report: Zoomers Are Driving The 'Era Of Mass-Niche'
Erin Riley Promoted US CEO TBWA\Chiat\Day
MediaPost Agency Daily - Wednesday, Nov. 15, 2023
GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
Dentsu Falls Further Behind In Q3 As Company Downgrades Full-Year Outlook
Latest Exec Shakeup Designed To 'Accelerate' Shift To 'One Dentsu' Model
Omnicom Strikes First-Mover AI Deal With Getty Images
Festival Foods Gives 'Help' A Personal Touch
Cardi B, Patti LaBelle Offer Sweet 'Hug' For The Holidays
Cotton Incorporated Names GALE Strategic-Creative Agency
IAB Launches Multi State Privacy Accountability Certification
Luxury Spending Up Worldwide, Down 8% In The Americas
Privacy Watchdog Issues New Warnings About Real-Time Bidding
3.know: Omnicom Digital's Jonathan Nelson & Forrester's Jay Pattisall
StrawberryFrog, Dynata Find Widespread Worker Unfulfillment
« Previous Entries