The backlash has already begun against a reported fee of one quarter of one cent T-Mobile USA plans to impose on businesses for each text message they send over its … Read the whole story
ABC and Nielsen have linked on an initiative to make the iPad part of the "live" TV viewing experience. While tuning into the new … Read the whole story
Yahoo previewed features and functions Thursday scheduled for release this fall across its network of sites. During a product demonstration at its headquarters, the … Read the whole story
The potential for marketers reaching teens through social location is huge. As the teen user base grows, marketers will have more ways to reach … Read the whole story
Yesterday Nielsen Mobile released a torrent of survey stats about mobile app usage and attitudes towards mobile advertising. The dominance of games, social networking, … Read the whole story
Although publishers have looked to Apple's iPad as a potential savior, Apple hasn't unveiled a standard system for allowing digital newspaper subscriptions to be … Read the whole story
Ford on Thursday kicked off a new combined print and mobile campaign for its Edge crossover in The New York Times that includes 2D … Read the whole story
Mobile ad network Greystripe has built its business on rich media ad formats that run in games and other applications. Now the company is … Read the whole story
Three California residents have sued mobile ad technology company Ringleader Digital for allegedly violating their privacy with its media stamp, which the company describes … Read the whole story
Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile. Raj Kapoor, global director for … Read the whole story
Scarborough Research released its first findings from analysis of the cell phone-only data, showing that CPO households tend to be younger and more diverse … Read the whole story