MoBlog
Two iAd campaigns from insurance companies demonstrate yet again why branded games always come off as cynical exercises in tricking us to look. Read the whole story
AdRoll just raised $15 million from some top-tier investors, including Foundation Capital, Merus Capital and Accel Partners. AdRoll plans to invest in increasing real-time … Read the whole story
- COMMENTARY
Magazines have an opportunity with tablets to think beyond both print and Web. Finally we have a digital platform that allows us to lean … Read the whole story
Paid-search marketers have finally caught on to mobile predictions that forecast U.S mobile commerce will reach $36 billion by 2015. Analysts expect global revenue … Read the whole story
COMMENTARYCan't help it, but I keep coming back to this multibillion mobile commerce number published earlier this week by Needham & Co., and the … Read the whole story
AOL recently extended its Project Devil display ad format to mobile devices, aiming to streamline the process of running campaigns across multiple platforms. MediaPost … Read the whole story
- COMMENTARY
With online video advertising expected to grow by 40% in comparison to last year, topping $3.1 billion in 2012 (according to eMarketer forecasts), advertisers … Read the whole story
Think tank Future of Privacy Forum reported on Wednesday that 53% of the most popular paid apps now have privacy policies. Its director and … Read the whole story
According to a survey conducted by Capgemini of 16,000 shoppers around the globe, consumers expect the traditional model of brick-and-mortar stores carrying inventory to … Read the whole story
Google began offering its Google Commerce Search product, Search As You Type, as a free, stand-alone feature. The service for retailers who are also … Read the whole story
The Weather Channel is pitching advertisers on a type of bed-to-bed exposure. With a four-platform campaign, advertisers would reach consumers turning on the TV … Read the whole story
