In some markets like Brazil, India and China over the next four years, mobile will become the dominant digital ad platform, claims a new Yankee Group study. Read the whole story
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have … Read the whole story
The local business directory resides in the pockets and purses of consumers like me who are click-to-callaholics. A MarketingSherpa study suggests only 37% of … Read the whole story
Mobile app users prefer free over paid content, but many wish that advertisers would be more inventive in the way they appear in the … Read the whole story
Despite the hundreds of thousands of apps now in the market, users and marketers can break most of them down to about ten key … Read the whole story
The long-awaited Pinterest apps for Android devices and the iPad finally arrive months after the visual social network issued its iPhone app. Read the whole story
Location-based ad company JiWire Wednesday unveiled a new ad service designed to help marketers target specific audiences based on the billions of pieces of … Read the whole story
A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital … Read the whole story