Online Media Daily
Wednesday, January 31, 2007
  • Ikea Gets Into Bed With New User-Gen Network, Taps Promotion Vs. Ad Budgets

    When it comes to marketing to consumers, many big advertisers have already made their bed. Now, in a departure from traditional advertising and promotions, ... Read the whole story

  • Ogilvy Taps Technorati For WOM Insights

    In an effort to help brand clients harness the blogosphere, Ogilvy North America has enlisted the services of Technorati. The blog-tracking company will aggregate ... Read the whole story

  • Google Exec Eschews Pre-Roll

    YouTube this weekend said it was considering running pre-roll ads, but parent company Google Tuesday again disavowed such ads. "We don't believe in pre-rolls," ... Read the whole story

  • WPP Invests In Mobile Search Firm JumpTap

    WPP Group said Tuesday it has taken a 2.5% stake in mobile search and advertising firm JumpTap. Through the investment, WPP will join with ... Read the whole story

  • Gawker Vet Readies New Blogs

    Aiming to appeal to a broader consumer audience, Elizabeth Spiers is preparing to launch several new blogs in upcoming months, including a site dedicated ... Read the whole story

  • Study: Click Fraud Rises In Q4

    Click fraud rates reached 14.2% last quarter--up from 13.8% in the third, according to a new report by click fraud auditing company Click Forensics. ... Read the whole story