When it comes to marketing to consumers, many big advertisers have already made their bed. Now, in a departure from traditional advertising and promotions, … Read the whole story
In an effort to help brand clients harness the blogosphere, Ogilvy North America has enlisted the services of Technorati. The blog-tracking company will aggregate … Read the whole story
YouTube this weekend said it was considering running pre-roll ads, but parent company Google Tuesday again disavowed such ads. "We don't believe in pre-rolls," … Read the whole story
WPP Group said Tuesday it has taken a 2.5% stake in mobile search and advertising firm JumpTap. Through the investment, WPP will join with … Read the whole story
Aiming to appeal to a broader consumer audience, Elizabeth Spiers is preparing to launch several new blogs in upcoming months, including a site dedicated … Read the whole story
Click fraud rates reached 14.2% last quarter--up from 13.8% in the third, according to a new report by click fraud auditing company Click Forensics. … Read the whole story