HOLLYWOOD, Calif. -- As unemployment jumps, corporate profits plunge and credit markets remain frozen, what happens to online ad spending? While not exempt from … Read the whole story
COMMENTARYAt first glance, Twitter's recent interface changes seem to be relatively minor -- a "Featured Users" option within "Find People," a "Search Read the whole story
Dapper is expected to announce today the launch of Behavioral Remessaging, which retargets audiences on other sites with live offers from marketers whose Web … Read the whole story
HOLLYWOOD, Calif. -- Site search tools, those oblong boxes on Web sites that let visitors find content specific to keyword queries, offer a wealth … Read the whole story
The first four days of coverage of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% … Read the whole story
People love their pets almost as much as (and sometimes more than) they love their children. But there are only a few places where … Read the whole story
Fighting for consumers' devotion in a cutthroat market, Travelocity has tapped syndication technology provider Conduit to offer travelers a browser-based "community toolbar" through which … Read the whole story
HOLLYWOOD, Calif. -- Marketers are shifting from less measurable display and branding campaigns toward direct-response ads, search and performance-based advertising. Imran Khan, who runs … Read the whole story
HOLLYWOOD Calif. -- Social media isn't a good medium for advertising. It is the worst medium for advertising. It will never work. It hasn't … Read the whole story
A new report by Aberdeen Group spotlighted by eMarketer shows that 63% of "best-in-class" companies surveyed by the technology research firm plan to increase … Read the whole story
Ad technology company Linkstorm on Monday announced the completion of a new funding round of just over $2.8 million. New investors included Rick Braddock, … Read the whole story
