Taking advantage of that in-the-moment mindset with the correct message can drive offline sales. It can make or break a campaign. Google highlighted Thursday a series of case studies related … Read the whole story
We are close to 60 days from the formal transition of most advertisers to the Bing platform as part of the Yahoo-Bing search results … Read the whole story
For all of human history, until the 17th century, it was commonly accepted that all swans were white. But in 1697, Dutch explorer Willem … Read the whole story
PRIMEDIA wanted a path for its subsidiary Consumer Source to reach people nationwide looking to rent an apartment or home. The company supports about … Read the whole story
Multi-screen adoption of digital technology and devices has created a challenge for advertising to deliver relevant, targeted messages. The more connected the consumer, the … Read the whole story