Breanna Wigle received a heads-up from her Unica rep early this morning that IBM would acquire the analytics firm. The CRM manager relies on Unica to support marketing automation and … Read the whole story
Random House's Crown division had not experienced the marketing power behind a YouTube video campaign, 230,000 Facebook Fans, 20,000 Twitter followers and millions of … Read the whole story
I thought this week I'd take a short departure from SEO tactics and talk to you briefly about PPC. Yeah -- who knew? I … Read the whole story
Funny, how our brains make us hang on to things that make little sense in the new scheme of things. For as plastic as … Read the whole story
The DirecTV arrangement is limited, though, with inventory only on 11 lower-rated networks up for sale, ranging from Fox Business to Chiller to TV … Read the whole story