After passing its backend search engine marketing infrastructure to Microsoft Bing, Yahoo can now get down to the business of developing content sites and building a network of portals to … Read the whole story
When it comes to integrating search, display and social ad campaigns, it turns out marketers at major brands fall short. That's according to a … Read the whole story
Primedia, once one of the biggest media companies in America, this morning announced it is exploring "a variety of strategic alternatives," and has retained … Read the whole story
In my last column, I put out 10 crazy 2011 SEM predictions. Today, I'm going to play it safe with five no-brainer predictions adapted … Read the whole story
Google Webmaster Tools is full of powerful features, but if you're not familiar with GWT, you might be missing out. GWT essentially provides a … Read the whole story
Facebook, Google, and Yahoo will join content delivery networks Akamai and Limelight Networks, as well as the Internet Society, to test the standard for … Read the whole story
Can paid-search ad budgets and campaigns for online marketing provide insight into the state of the U.S. economy and provide benchmarks for marketers to … Read the whole story