Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye to Wave, waited through privacy issues … Read the whole story
IBM and T-Mobile tied for first place overall in a study that analyzes search engine optimization practices, but brands still have much to learn … Read the whole story
Two weeks ago, in a column about attribution models, Gord Hotchkiss cited John Yi's bowling and pinball analogies for marketing. That got me thinkingL … Read the whole story
Google claims that using ad extensions can greatly enhance click-through rate and ad engagement. In the case of ad sitelinks, for instance, Google claims … Read the whole story
From mobile to social and beyond, Google released a dizzying array of tools, products and services in the first three days of this week. … Read the whole story