SearchBlog
Yahoo transitioned back to a "premier digital media company" from a search company Monday with the announcement that it would launch a joint portal with ABC News. The agreement creates … Read the whole story
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
- COMMENTARY
I saw an old friend recently over brunch. We hadn't seen one another in a long time, so we had plenty to catch up … Read the whole story
- COMMENTARY
We should have taken it as a sign of things to come. The panel I was moderating at OMMA Global, with the highly provocative … Read the whole story
Search trends in a recent Google study appear to forecast sales and identify a shift in behavior of video game players. The findings represent … Read the whole story
Coke is set to make an amateur dancer the star of an upcoming global campaign for Coke Zero. The open casting call includes uploading … Read the whole story
ESPN has signed on as the charter subscriber of a promising new media research system analyzing the actual "day-in-the-life" media behavior of American consumers. … Read the whole story
Google has launched a real-time analytics tool that identifies the number of visitors to a specific page on a Web site. The new tool … Read the whole story
