Determining the underlying intent to a consumer's purchase, and acting on those signals, could make or break a paid-search ad campaign. Social media helps search marketers see the light by … Read the whole story
Data has become one of the most important pieces in the recently announced Microsoft, AOL and Yahoo display ad alliance. Microsoft ad execs have … Read the whole story
In an effort to address its ongoing app inferiority complex, Google just unveiled an extensive online training site. Android Training is a series of … Read the whole story
If you go to Google.com and type "let it snow" in the search box, you'll get a lovely little surprise: softly falling snow and … Read the whole story