A new form of native advertising has become available to search engine marketers. Linking content to CAPTCHAs, the brand can tie in the Completely Automated Public Turing tests to Tell … Read the whole story
Fraudulent impressions don't seem to get much attention these days -- not even after brand marketers realize they have plunked down huge sums to … Read the whole story
Fraud is a big part of today's digital advertising ecosystem - and yes, it's awful how rampant it is. But there is a solution, … Read the whole story
According to the Consumer Electronics Association, nearly three-quarters of consumers plan to purchase an electronic device as a gift this year, allocating about 33% … Read the whole story
The holy grail of using mobile phones to close the data loop with in-store payments continues to seem as elusive as, well, the Holy … Read the whole story
Despite ongoing concerns over local TV stations' mobile future, a mobile TV joint venture of a dozen broadcast TV station groups is moving to … Read the whole story
Just because most people are time-starved doesn't mean they aren't shopping. The way people -- particularly women -- are shopping is what has changed. … Read the whole story
Nielsen on Monday announced a new SDK (software development kit) that will allow it to track TV viewing on smartphones and other devices along … Read the whole story
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Paglia, principal analyst with Kantar, "but they still represent the smallest segment. More … Read the whole story
For those in the healthcare industry, the anticipation of what the Affordable Care Act (ACA) will bring has been much like the anticipation of … Read the whole story
LinkedIn over the weekend issued a post aimed at allaying security concerns around its new Intro service, which adds LinkedIn profile data to the … Read the whole story
"Brands need to do a better job communicating quality and value to their target audiences," says Ron Kurtz, president of the market research company. … Read the whole story
Starcom MediaVest Group has launched a new unit called Zero Dot, a consulting operation for integrated branding, design, strategy and content creation. The new … Read the whole story
Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, … Read the whole story