Search Marketing Daily Editions for September 2014
Search Marketing Daily - Tuesday, Sept. 30, 2014
For Content Marketing, Attribution Means Converting Data Into Actions
WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
How Many Is Too Many Keywords Per Campaign?
Mobile U.S. Search Ad Investments To Reach Nearly $26 Billion In 2018
Content Needs Music, YouTube Subscription Service Update On Way
BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
Osborne Vows To Tackle Google On Tax
The Best Hours, Days For Search Marketing, Online Sales
MMA Updates 'Optimal' Mobile Budget Share To 16%
National Vs. Local Smackdown: How Well Do Advertisers Stand Up?
Google Panda Update: Good News For Lower-Quality Content?
Komli Media Launches CRM Remarketing Platform
Former Google Shuttle Driver Tells All
Geolocation Targeting Expanding to Elevators
Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
Velocity: The Underused Metric
Beacons Deliver Local Perks at Marriott
Apples, Honey & Racism
Search Marketing Daily - Monday, Sept. 29, 2014
Increase In Content Marketing Investments Compensating For Keywords Not Provided
Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners
Google's VP For YouTube Content Leaves
How Google's Eric Schmidt Defines 'Smart Creatives' In His New Book
Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
Google Glass Drivers Still Slow To Respond To Traffic Incidents
Microsoft Looks To Enhanced Sitelinks To Boost Click-Through Rates
AOL, Yahoo: Starboard Investor Pushes For Merger
37.5 Million Brand Advocates Among Us
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Loyalty, How to Identify A New Customer
IAB Creates Tech Lab To Speed Standards Development
A Day In The Life Of A Marketer
Setting The Industry's Sights On Viewability
Facebook Has Big Ambitions For Its Relaunched Atlas Platform
The Problem With Digital Media: It's Cheap
Microsoft Will Be On The Avenue, Fifth Avenue, As It Rebrands OS
How Apple's Cross-Device Achievements Leaves Us With Unfulfilled Potential
Shopkick Bought for $200 Million
Search Marketing Daily - Friday, Sept. 26, 2014
Crossing Channels Without Drowning Takes A Road Map
Android Wear App Dev Guidelines Spotlight Ad Industry's Future As Watchmakers Fix Glitches
Integral Launches Tool To Measure Impact Of Viewability Rates
Most Marketers Don't Have Clear Mobile Objectives
Twitter Tempts Hollywood Studios With Targeted Ads
Android Users Drop Privacy Case Against Google
Car Shoppers Ignore Ads, Dealer Or Otherwise
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
Revenge Of The Ad Blockers
Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
If Your CMO Is Not On Social Media, Find A New CMO
Over The Top: Big, Diverse Disruptive Force
More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
Social Has Little Impact on Online Shopping
New CMO At Mondelez
FBI's IC3 Unit Issues Spam Warning
Facebook Taps Stripe For 'Buy' Button Tests
Does Google's Anti-Competition Defense Hold Water?
When Content Strategy Back Roads Work Well
FCC Commissioner Rosenworcel Condemns Online Fast Lanes
Search Marketing Daily - Thursday, Sept. 25, 2014
AT&T, Sprint, Best Buy Dominate Mobile Keyword Google PLA Spend
Restaurants Failing To Deliver On Mobile Search's Promise Of Online Ordering
VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
MMA Creates Internet of Things Group
AOL Canada Goes Full Programmatic
The Ad Sentiment Index
The Metaphysical Corporation = The Death of Capitalism?
Mobile Is Growing Up: Three Reasons Every Brand Should Optimize For Mobile This Fall
Does Brand Loyalty Among U.S. Hispanic Consumers Really Exist? Uh, Sort Of ...
Here's The Ad Sentiment Index, What's Yours?
In-Store, Holiday Shopping & the Mobile Influence
Apple Watch Release Date Nowhere In Sight
Google Responds (Again) To News Corp Criticism
Google, Twitter Working To Delete Isis Extremist Videos, Tweets
DHL Uses Commercial Drone For Parcel Delivery, Beating Google, Amazon
Brands Must Be The Second Screen, Twitter The Third
Search Marketing Daily - Wednesday, Sept. 24, 2014
Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
New Platform Will Link Customer Data Across Channels, Devices
How Alibaba's Ad Platform Works
YP Puts GrubHub Buy Button On Search Directory, Focusing On Local Commerce
Google To Open $773 Million Netherlands Data Center
Amazon Adds Twitter Product Tweets To Wish List
Yandex Launches Marketplace For Household Services
Google Refreshes "Currents" News Magazine, Drops Name
Yahoo Settles False Advertising Lawsuit
Publicis Groupe's MRY Realigned Under SMG
Pinterest Updates Privacy Policy As It Builds Out Advertising Services
Facebook 'Like' Values Challenged By MIT Research
ExactTarget Reveals New Content Management Tool For The Cloud
PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
Putting Context In Context
Sideswipes
Help People Connect By Disconnecting
Winning With 'Viewing Moment' Targeting
Search Marketing Daily - Tuesday, Sept. 23, 2014
Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens
Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
Mobile Consumers & Holiday Shopping Time
Bing Adds Dynamic Sitelinks
Divining Media's Future From Ad Investments Made Today
EU Wants Google To Improve Search Practices Proposal
Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Winning With 'Viewing Moment' Targeting
Google Adds "Structured Snippets" To Search Results
Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
The Programmatic Obesity Problem
Facebook Readies Ad Network Built On Atlas
Pinterest Updates Privacy Policy As It Builds Out Advertising Services
Google Cutting Ties With Climate-Change Denier
Lisa Sherman Is New CEO Of The Ad Council
Checking Work Email After Hours is Bad For Your Health, Says New Research
SocialFlow Updates Publisher Platform, Emphasizes 'Real-Time' Aspect Of Social
Blogger Research Says They Like Brand Content -- And Payment!
WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
Search Marketing Daily - Monday, Sept. 22, 2014
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
Shopzilla Rebrands, Takes Connexity As Corporate Name
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
[FNAME] Never Works
Facebook Users Spend 39 Minutes a Day on Network
Mobile Payments Market Heading to Trillions
'NY Times' Launches "First Draft" For Political News Junkies
Betaworks Bringing Digg Back To Former Glory
Apple a Boost to Mobile Commerce, Says Visa
iPhone 6 Sales Hit 10M On First Weekend
Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
Search Marketing Daily - Friday, Sept. 19, 2014
Video Content Holds Consumers' Attention Span Longer
A Prospect Ignored Isn't Really A Prospect
Google To Fund Content For Some Top YouTube Creators
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Beaconing on Tap for Retailers to Reach Holiday Shoppers
Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
FTC Says Yahoo Won't Face Astroturfing Charges
Triggit Taps TripleLift Exchange For 'Native Retargeting'
The New Currencies For 21st Century Media
iPhone Opening Day Maintains Media Fascination
Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
Retailer Attribution
NewsCorp Asks Euro Commission To Crack Down On Google
YouTube's Revenues Rising At 23% A Year, Says Analyst
Microsoft Shedding Silicon Valley Research Lab
Search Marketing Daily - Thursday, Sept. 18, 2014
Google, The 'Platform For Piracy,' Per News Corp
Research: Credible One-Message Ads Work Best
Tim Cook Accuses Google Of Gross Privacy Violations
Google Uses Hamster Story Responding To News Corp Accusation
Amazon Outbids Google For .Buy TLD, Pays $4.6 Million
Can Marketers Trust Nofollow Online Content?
Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Forecast Finds Ad Spend On Facebook Exceeds Time Spent
How To Build A Quality Lead-Generation Strategy
Tribune Publishing Partners With Contend For Native Advertising Deal
Hotmail is Most Popular Email Platform Searched on Google
Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
Google Glass Partners With Mr Porter
Can Apple Watch Win Over Swiss Luxury Giants?
'NYT 'Launches Free Cooking App
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
Sears Lets Mobile Shoppers Return, Exchange Items from Their Car
Most Companies Investing in Big Data, But Social Lags
Mass Market And Club Channels Are High On Hispanic Grocery Lists
Search Marketing Daily - Wednesday, Sept. 17, 2014
Search Data In Mobile Apps Shows Unmet Demand
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Google, Facebook, Twitter Launch Open-Source Project TODO
FTC Charges Yelp With Violating Children's Privacy Rules
Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect
Twitter Expands Audience Targeting Tools
Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Targeted Victory Partners With Lotame For Cross-Device Audience Targeting
Google Adds Location, Schedule Bid Adjustments
IBM Releases Freebie Watson Analytics For the Masses
Why SEO Campaigns Fail
Microsoft Bing Thinks Scots Will Vote No To Independence
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
More Travel Booking Going Mobile
« Previous Entries