As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% … Read the whole story
Brand marketers and their agency partners are trying to figure out how to optimize for visual search in Pinterest, as the site known for … Read the whole story
Breaking through the clutter -- it's what all advertisers strive for. So how can a brand keep its head above water in a sea … Read the whole story
Ad-blocking software in browsers might have a much deeper effect on a variety of advertising metrics than the industry first believed, impacting everything from … Read the whole story
As we all know, a lot is happening in marketing automation. In a conversation about this topic the other day, it struck me that … Read the whole story
Global ad growth is now pegged at 4%. Spending growth in North America will lag the global pace this year -- at 3.5% -- … Read the whole story