The acquisition will accelerate the company's pace of innovation and give customers "a greater edge in the hyper-competitive world of 'Near Me' Marketing," says MomentFeed CEO Nick Hedges. Real-time location … Read the whole story
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, … Read the whole story
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. Read the whole story
Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. Read the whole story
Pathwire, which recently acquired Email on Acid, will provide services to Google Cloud Marketplace customers. Read the whole story
After a dormant year, the travel industry predicts domestic travel to bounce back in the third quarter to pre-pandemic levels. For marketers , digital-out … Read the whole story
Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible … Read the whole story
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, … Read the whole story