PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after Apple introduced it. The company noticed rates have stabilized for the most part, but there are several app categories … Read the whole story
Advertisers working with Walmart will soon have the option to tap into more platform partners across ad tech, measurement, ecommerce and shopper marketing. Read the whole story
Google's retail ads team has been working to create an offering that allows brands and retailers to feature the types of loyalty programs offered. … Read the whole story
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes … Read the whole story
"I didn't go exactly where I thought I was going to go when I was a kid, but I didn't venture too far off … Read the whole story
Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' … Read the whole story
WOW's outdoor network, 20 digital billboards, is located around key spots in Los Angeles. Read the whole story
To get the most from brand presences on social you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing that … Read the whole story
Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their … Read the whole story
Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers. Read the whole story
In its Q2 earnings shareholder letter, Roku struck an alarming note for investors and the ad market: "There was a significant slowdown in TV … Read the whole story