Reddit moved deeper into advertising this week with the purchase of audience contextualization company Spiketrap, which helps brands and platforms better understand and engage audiences through AI-powered contextual analysis and … Read the whole story
Criteo released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Read the whole story
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertising Solutions and believes the company supports the largest network of in-car entertainment … Read the whole story
Samsung released a new ad that takes a shot at Apple, which is predicted to announce a new line of iPhones 14 devices this … Read the whole story
The feature allows users to sort through their contacts by phone numbers, email contacts or company. Read the whole story
When Walgreens became a vital channel for the national vaccination push last year, the stakes for media reaching both old and potential customers with … Read the whole story
MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys. Read the whole story
Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more. Read the whole story
"Intrinsic in-game ads refers to native in-game or in-play ads that are placed 'in the game' enabling a seamless part of the gameplay environment," … Read the whole story
Last month beverage brand Olipop took over the side of a building in Dallas, Texas to introduce a new flavor that tastes like Dr … Read the whole story
The effort is a first for the Swedish automaker, which aims to attract younger, multicultural consumers. Read the whole story
Most media professionals are worried that changing policies will impair plans for digital media buys. Read the whole story