Captify and Old El Paso have been working together for more than two years, but this is their first public announcement of the partnership. Read the whole story
Larger organizations have greater resources but are unsure whether they will implement changes across all states or approach each state legislation differently, said Angelina … Read the whole story
The campaign presents Pinterest as an "anti-don't" platform where people go to "do," helping them overcome saboteurs from "Inner Critic" to "Fear of Failure" … Read the whole story
Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry … Read the whole story
The availability of the customer messaging and engagement platform in the Google Cloud marketplace will help gaming and media companies scale personalization, the company … Read the whole story
BIMI allows email senders to display their logos and reassure consumers that an email is legitimate and from a trusted brand. Apple is joining … Read the whole story
Google and smartphone users have reached an "agreement in principle" to settle a lawsuit alleging that the company tracks locations, even when people attempt … Read the whole story
Google should have to face claims that it violated Genius Media Group's terms of service by allegedly scraping its site and displaying song lyrics, … Read the whole story
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go … Read the whole story
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Read the whole story
"And obviously, whether the channel has recovered this year or next year various by individual market," says GroupM's Kate Scott-Dawkins. Read the whole story