- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- The Future Of Media Metrics Is Interoperability
Metrics Insider, Bill Wise - Tuesday, January 31, 2012
If there was one clear story that came from TV this Januar ...
- Media Contacts Taps Telemetry To Verify Online Ad Metrics
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
Media Contacts, the interactive arm of Havas Digital, hired Telemetry to ser ...
- Enter The Digital Media Performance Score
Online Spin, Jason Heller - Tuesday, January 31, 2012
I've been working on perfecting a calculation for a normalized index ...
- ESPN Trumps All Cable Fees, CPMs
MediaDailyNews, David Goetzl - Friday, January 27, 2012
ESPN has the highest affiliate fees in cable, but its CPMs al ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Rooting Out Worst Practices
Metrics Insider, Sherrill Mane - Wednesday, January 25, 2012
Perhaps we can make 2012 the year when "Best Practices for Conducti ...
- The Gray Areas Of Digital Brand Measurement
Online Spin, Jason Heller - Wednesday, January 25, 2012
As an industry, we have made several promises that we have y ...
- Taming Big Data
Metrics Insider, Mark Hughes - Friday, January 20, 2012
The zettabyte is here. Sun Microsystems became the first company to ...
- Wanamaker Wannabe: comScore Finds A Third Of Display Is Wasted, Now It Can Tell You Which Third
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Nearly one-third (31%) of online display ads are never seen, typically ...
- Break Accelerates Social, Boosts CPVs With Pass-Along Content
Online Media Daily, Wayne Friedman - Wednesday, January 18, 2012
Break Media, the big digital video advertising network, says it has start ...
- To Optimize Or Abandon: Balancing Data-Driven Decisions With Intuition
Email Insider, Wacarra Yeomans - Tuesday, January 17, 2012
One of my favorite aspects of email marketing is that we ha ...
- Measuring Your Lead-nurturing Campaigns
Marketing Daily, Sarah Goliger - Tuesday, January 17, 2012
Tracking your progress will allow you to identify what's working and wh ...
- Data-Driven Creative
Metrics Insider, Michael Kaushansky - Tuesday, January 17, 2012
As we start the new year, we are entering the age ...
- Online Shoppers Check Out Holiday Retailer Performance
Data and Targeting Insider, Steve Smith - Friday, January 13, 2012
We know that American consumers shopped and bought online this holiday seas ...
- BPA Clarifies Rules For Reporting Mags' Digital Audience
Around the Net In Media, Phyllis Fine - Wednesday, January 11, 2012
BPA Worldwide has changed some rules and added others to aid ...
- Attribution Management: A Direct Response & Brand Marketing Tool
Metrics Insider, Anto Chittilappilly - Tuesday, January 10, 2012
Marketers and their agencies typically look at attribution management and the val ...
- 2011 Ad Inventory Takeaways
Metrics Insider, Andrew Lerner - Friday, January 6, 2012
This year we've looked at more than 500,000 unique domains -- so ...
- Marketing Executives Expect Measurable Campaigns; Few Can Deliver
Research Brief, Jack Loechner - Friday, January 6, 2012
State of Marketing Measurement Survey shows that while 82% of marketers s ...
- Unlock The Flock And Nix The Demographics
Metrics Insider, Amit Avner - Wednesday, January 4, 2012
In today's day and age, people online have very short attention span ...