- YouTube's Freeing Business Plan: Lessons For TV To Learn?
TV Watch, Wayne Friedman - Wednesday, July 8, 2009
Traditional TV started off as "free" to consumers -- just like YouTub ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- The Forging Of The Fellowship Of The Digital Rings Broadens
TV Board, Mitch Oscar - Tuesday, July 7, 2009
In early July 2009, Verizon contracted with Comcast, the largest cabler ...
- Brand Palin: Just What The TV Summer Needs
TV Watch, Wayne Friedman - Tuesday, July 7, 2009
TV's summer can give wannabe personalities plenty of room for some brandi ...
- Star-Filled Nike Spot Celebrates Federer's Record 15th Win
Around the Net In Brand Marketing, Thom Forbes - Monday, July 6, 2009
...
- TV Upfront: Budgets Stay Conservative
MediaDailyNews, Wayne Friedman - Monday, July 6, 2009
As this year's TV upfront market finally begins to churn, there ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Leno At 10 P.M.: Straight-Ahead Comedy, No Joking Around
TV Watch, Wayne Friedman - Monday, July 6, 2009
First impressions of the new Jay Leno show seem one of ...
- Sling Cofounder Krikorian May Join DirecTV
Around the Net In Media, Joan Voight - Friday, July 3, 2009
DirecTV has reached out to Blake Krikorian as a possible successor ...
- Ancestry.com Campaign Touts 'Discovery'
Marketing Daily, Aaron Baar - Thursday, July 2, 2009
The television ads -- which are targeted at adults 45 and old ...
- Nielsen Delays People Meters In Baltimore, Cites 'Very Difficult' Digital Conversion
MediaDailyNews, Joe Mandese - Friday, July 3, 2009
Nielsen Thursday officially announced the launch of local people meter service ...
- Retrans, Net Fees Crucial To TV's Bottom Line
MediaDailyNews, Wayne Friedman - Thursday, July 2, 2009
Retransmission and Internet revenues can't climb fast enough for TV stations. B ...
- Batter Up: Spanish Beisbol Adds MLB Affiliates
MediaDailyNews, Erik Sass - Thursday, July 2, 2009
The Spanish Beisbol Network is expanding its platform with new affiliate relationshi ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the so ...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Paper Chaste: Spot Cable TV Buys Go Electronic
MediaDailyNews, Joe Mandese - Thursday, July 2, 2009
In a move that will make it significantly easier, faster and f ...
- BIA: TV Station Revs Expected To Slide 17%
MediaDailyNews, Wayne Friedman - Wednesday, July 1, 2009
TV stations are now estimated to fall a big 17.3% in advertisi ...
- Nielsen: Digital Nearly Done Deal
MediaDailyNews, David Goetzl - Wednesday, July 1, 2009
Nielsen figures released Wednesday suggest that all but a few U.S. hom ...
- Yes, On-Air Program Promos Work
Online Spin, Dave Morgan - Thursday, July 2, 2009
Recently, we ran a series of tests to evaluate how well on-a ...
- Joost Runs Out Of Juice For Premium TV Content
TV Watch, Wayne Friedman - Thursday, July 2, 2009
Joost will get no boost. It's no surprise that third-party video sit ...
- Cable and DBS Subscribers Almost Equally Satisfied
Research Brief, Jack Loechner - Wednesday, July 1, 2009
New consumer research from Leichtman Research Group finds that the gap ...
- Network-DVRs: Speeding TV Commercial Changes
TV Watch, Wayne Friedman - Wednesday, July 1, 2009
If TV networks and advertisers were worried about the fast-forwarding of commercia ...
- Vampire Marketers Walk Among Us
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
After conducting one of the more contrived promo campaigns in recent memor ...