- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Royal Caribbean Campaign Stars Actual Cruisers
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2009
Consumers can go online to watch the new daily commercial spot a ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- Nielsen To National Clients: It's The Economy, Stupid
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2009
Like most American enterprises, the economy is weighing heavily on media resear ...
- NBC U Taps Smith For Women, Lifestyle Brands
MediaDailyNews, - Wednesday, July 15, 2009
NBC Universal has promoted Hilary Smith to senior vice president-communications for t ...
- Cable's Dual Revenue Stream Looks For New Home
TV Watch, Wayne Friedman - Wednesday, July 15, 2009
More fee-based payments for TV shows on the Internet? Sounds like ...
- Holiday Inn Launches 2nd Phase Of Campaign
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
The effort features a new media strategy that the company says includ ...
- Quiznos Fires $3 Toasty Bullet
Marketing Daily, Karlene Lukovitz - Monday, July 13, 2009
The new, $3 Toasty Bullet sub is also made on ciabatta bre ...
- The TV Upfront, Press Coverage & A Cautionary Native American Tale
TV Board, Mitch Oscar - Tuesday, July 14, 2009
The Confederation of American Native Tribes had lost their rain. Ponies mov ...
- How Much Cheap TV Access Do U.S. Viewers Need?
TV Watch, Wayne Friedman - Tuesday, July 14, 2009
Local TV stations are in still in big danger -- possibly losi ...
- Gillette Adds Logano To NASCAR 'Young Guns'
Marketing Daily, - Friday, July 10, 2009
Gillette announced Thursday that the Sprint Cup Series rookie who drives f ...
- Why the Crowd Is Not Always So Wise
Media Magazine, Catharine P. Taylor - Tuesday, July 14, 2009
In mid-May, when Twitter decided to get rid of a feature fr ...
- Interpublic Refocuses Role Of Audience Analysis At Magna, Sternberg Is Out
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Steve Sternberg, one of the most influential and best-known media researchers ...
- The Sport Of Disagreement: Flap Over U.S. Olympic Channel
TV Watch, Wayne Friedman - Monday, July 13, 2009
NBC is pissed at the United States Olympic Committee -- and t ...
- Jerry Seinfeld Stars In Another Campaign, This Time Down Under
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
"Jerry Seinfeld must have been pree-tty bored when he agreed to th ...
- 'Old Christine' Is New to Lifetime
Around the Net In Media, Joan Voight - Friday, July 10, 2009
Lifetime grabbed the off-net rights to the CBS comedy "The New Adventur ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- P&G's Duracell Leverages Trust In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
Duracell says the effort also includes a 60-second radio ad highlighting ...
- Consumers To Marketers: Fast-Forwarding Through Commercials Means We're Less Likely To Hate You
Online Spin, dave.b , Max Kalehoff - Friday, July 10, 2009
Fast-forwarding through TV commercials is not only pleasurable for viewers, but go ...
- ABC's 'Nightline' Future: Filling A Fall Late-Night TV Need?
TV Watch, Wayne Friedman - Friday, July 10, 2009
The journalistically minded "Nightline" seems to have stolen the thunder of t ...
- Shell Unveils European, Asian Ad Push
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
Within each country, the campaign has a set of regional broadcast spo ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- KSL Goes 'Hybrid,' Reorganizes TV Buying Around DR Model
MediaDailyNews, Joe Mandese - Thursday, July 9, 2009
KSL Media this morning announced a reorganization of its television buying departme ...
- Gollust To Head NBCU Corp Communications
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2009
NBC Universal has found a chief corporate communications executive to replace Co ...
- Late-Moving TV Upfront Market: An August Squeeze?
TV Watch, Wayne Friedman - Thursday, July 9, 2009
It's almost mid-July, and still no broadcast upfront -- a rarity ...
- Leno's Big New Stage to Accommodate Cars
Around the Net In Media, Joan Voight - Tuesday, July 7, 2009
Jay Leno's new show will come from a soundstage specially fitted ...
- Candie's, Kohl's And Spears To Do It Again
Marketing Daily, - Tuesday, July 7, 2009
The parent company of Candie's says it will continue its marketing partnersh ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- 'America's Got Talent' Airs on NBC.com
MediaDailyNews, - Tuesday, July 7, 2009
For the first time, full episodes of summer blockbuster "America's Got Talen ...
- Ads Up: Hispanic TV Advertising Rises 3% In 2008
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2009
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 200 ...