- Gadget Spend Up, Reflecting Their Essential Nature
Marketing Daily, Aaron Baar - Thursday, May 6, 2010
"There's a strong desire for consumer electronics. It's one of those thin ...
- Local TV News: What's In A Name
TV Watch, Wayne Friedman - Friday, May 7, 2010
There is indeed continuing interest in local TV news -- but y ...
- Surviving Heady Times
Online Spin, Dave Morgan - Thursday, May 6, 2010
A lot of folks in the media business are feeling pretty go ...
- Traditional TV Rating Guarantees For Digital TV?
TV Watch, Wayne Friedman - Thursday, May 6, 2010
Now on the verge of another TV upfront advertising season, with a ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- EA Targets Skaters, Gamers For 'Skate 3'
Marketing Daily, Aaron Baar - Tuesday, May 4, 2010
Team play is a new feature for this version of the ga ...
- Media Insights Q&A With Time Warner Cable's Rachel Dreyfus
TV Board, Charlene Weisler - Wednesday, May 5, 2010
Rachel Dreyfus is vice president, marketing intelligence, at Time Warner Cable. Dreyf ...
- Media Executive Suggests Unlikely TV Opportunity: Start A News Program
TV Watch, Wayne Friedman - Wednesday, May 5, 2010
For all those electronic and non-electronic journalism watchers, there comes good ne ...
- Trad Media Firms' Foray Into Digital Video: Those Who Want To, Can't -- And Those Who Can, Won't
Video Insider, Ashkan Karbasfrooshan - Wednesday, May 5, 2010
Back in May 2007, CBS acquired comedy video site Wallstrip. Soon afterwar ...
- Bank Of America Documents Its History In 'Story Of Us' Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
Bank of America is airing two-minute commercials trumpeting its influence during t ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Time For Big Upfront Threats: Or Should They Be Called 'Experiments'?
TV Watch, Wayne Friedman - Tuesday, May 4, 2010
t happens every upfront season: the threat that TV dollars will ...
- Hulu And The Cowboy Philosopher
Video Insider, Philip Leigh - Tuesday, May 4, 2010
As Will Rogers put it, "If I don't see things your wa ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...
- Can Even A Great Ad Campaign Make People Rethink 'Depend'?
Engage:Boomers, Stephen Reily - Monday, May 3, 2010
If flawless advertising can't help this category recreate itself in the min ...
- AutoTrader Effort Highlights Heart And Mind
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The campaign, which kicks off on Monday, features two 30-second TV spot ...
- Marketers: You Know Me -- But Not Well Enough
TV Watch, Wayne Friedman - Monday, May 3, 2010
Ads come in my direction with little sense: Double electric breast pum ...
- Industry Watch: Online, It's Always Showtime
OMMA Magazine, Susan Kuchinskas - Friday, May 14, 2010
There's no dearth of primetime TV shows about families. For the laun ...