- Taco Bell's Set To Launch Three-Entrée $2 Meal Deals
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
The fast-food wars are hitting a new low, Bruce Horovitz reports, wi ...
- GM Gets Boost From Whitacre's Ads On Repaying Loans
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
When General Motors' chairman Ed Whitacre told Americans in a TV ...
- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- Domino's Illustrates Power Of 'Rational' Appeals
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
Domino's gets credit for successfully leveraging digital media in conjunction with ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- The One Upfront Program Idea NBC Should Adopt -- But Probably Won't
TV Board, Don Seaman - Friday, May 14, 2010
Bring back "Heroes" -- online. NBC's kept the show on the fen ...
- A Nicer Name For A TV Show Seemingly About 'Nailing Younger Guys'
TV Watch, Wayne Friedman - Friday, May 14, 2010
A veteran TV producer, and possibly the network itself, wants to ta ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- P&G, NBC Partner On Content For Boomers
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The content includes daily articles, instructional videos, blogs, quizzes and polls. T ...
- Carney Joins CNBC
MediaDailyNews, - Wednesday, May 12, 2010
John Carney will be joining CNBC.com as senior editor. ...
- '24' Still A Broadcast Boundary-Buster
TV Board, Ed Martin - Thursday, May 13, 2010
It may have fallen out of favor with critics during its fin ...
- What Comcast Really Needs From NBC Universal
TV Watch, Wayne Friedman - Thursday, May 13, 2010
We have a little deeper knowledge about where Comcast is going wi ...
- Still Loyal To TV Yet Highly Distracted
Engage:Moms, Megan Maguire - Wednesday, May 12, 2010
Marketers offering unique experiences on social media platforms can fosters brand advoc ...
- Citizens Campaign Includes New Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The spots show Citizens employees talking about their roles in the communi ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Disney: ABC, ESPN See Ad Growth, But Dollar Declines
MediaDailyNews, David Goetzl - Tuesday, May 11, 2010
Disney reported notable ad sales growth Tuesday at its local station a ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM Lexicon
TV Board, Jane Clarke - Wednesday, May 12, 2010
Set-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...
- A Different TV Upfront Market -- With Same Old Strategy
TV Watch, Wayne Friedman - Wednesday, May 12, 2010
A future TV business headline in the next couple of weeks: "T ...
- Is FCC's Broadband Compromise Too Risky?
On Media, Diane Mermigas - Friday, May 7, 2010
The Federal Communication Commission's proposed regulation of broadband as a commodity ai ...
- Google Searches For TV Addressability
TV Board, Mitch Oscar - Tuesday, May 11, 2010
Google, amongst others, invests $23 million in addressable TV technologist Invidi. Wikipedia ...
- A Swing And A Miss: TV Consumers Take Another Strike
TV Watch, Wayne Friedman - Tuesday, May 11, 2010
A recent Federal Communications Commission ruling gave movie studios the ability ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- P&G Turns To Infomercial For Olay Pro-X
Marketing Daily, - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Lennox Campaign Touts Solar Air Conditioning
Marketing Daily, Sarah Mahoney - Friday, May 7, 2010
"Now, consumers are solely focused on the efficiency story, which had ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- TV Clicks Should Cause Big-Box Retailers to Take Inventory
TV Board, Michael Kokernak - Monday, May 10, 2010
The success of big box retailers is a study in how consum ...
- TV's Riskier Program Gamble: Will Advertisers Still Participate?
TV Watch, Wayne Friedman - Monday, May 10, 2010
Comedy Central is developing a show called "JC," an animated show abo ...
- A Penny for Your Thoughts?
Video Insider, Ben Weinberger - Monday, May 10, 2010
A few years ago Jeff Zucker, head of NBC Universal, was quot ...
- CBS Going All The Way With IPad
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 7, 2010
By the start of the fall season, CBS plans to make i ...