Television News Daily Editions for March 2015
- Television News Daily - Tuesday, March 31, 2015
- Charter Communications Snaps Up Bright House Networks For $10B
- NBC Cable Nets Prance Into Upfront Season With New Shows
- NBCU In Apple's New TV Service: A Testy But Workable Marriage?
- SMG Launches Addressable TV Measurement Tool
- The Sports Marketer's Guide To Monetizing And Protecting Athletic Imagery
- FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
- Lessons From The Savviest Facebook Senators
- Michelle Phan's New Icon Plans A Worldwide Splash
- Comcast Invests $4B In New Company Led By Michael Angelakis
- Hoops And Spooks Dominate Cable Weekend
- Sovrn Introduces New Video Ad Units To Balloon Programmatic Supply
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
- AT&T, Coke Zero Seeing Tourney Benefits
- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
- Smartphone User Presses Claim That Android IDs Can Identify Users
- NEW! Cox Business WiFi Forces Doctor To Wait For Patient
- NEW! Sword Play Meets Foreplay In Wilkinson Sword Video
- Attention Narcissists: No Selfie Sticks Allowed At Coachella, Lolapalooza
- Television News Daily - Monday, March 30, 2015
- TV Upfront Forecast To Be Weak
- In A Drag Race With Netflix, HBO Steps On The Gas
- Fox Looks To 'Weird Loners' To Lift Tuesday Comedy Ratings
- ZO Cuts Its 2015 Global Ad Spending Forecast
- Sunday, Bloody Sunday
- Whipclip Lets Users Share Clips from TV Shows, Legally
- For Programmatic TV Buying, Small Can Be An Advantage
- Why Isn't YouTube Getting More TV Dollars?
- OTT Viewers Click Off With Great Frequency
- Going Beyond Broadcast: Build Better Experiences For Connected Sports Fans
- Clypd Adds TiVo Data To Programmatic TV Platform
- A Young Investor Explains Why YouTube Will Be Just Fine
- Meredith Taps Martin As Chief Strategy Officer
- Up Periscope, Down Vessel: Mobile Video Growing Pains
- CBSN Now Available On Android Devices
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- IAB Issues An Addendum To Tackle Mobile Video Advertising Specs
- UK To Be First Country Where Half Of Advertising Is Digital
- Video Ad Platform Innovid Raises $10M In New Round
- AT&T, Coke Zero Seeing Tourney Benefits
- Cause Marketing In An Integrated And Digital World
- What The Wha? What Is Apple TV Anyway?
- Before You Go Meerkating/Periscoping...
- Television News Daily - Friday, March 27, 2015
- Sinclair Broadcast Debuts Digital Ventures
- The 'Mad Men' Set-Up: How Will We Deal?
- From Morbid Obesity To A Bearded Lady: The Weird World Of TLC
- Upcoming Conference: The Monsters Of A Rapidly Changing Media Landscape
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
- Expensive Cable Sports Networks At Breaking Point?
- FCC Head: Open Internet Rules Advance Interests Of Millions Of Web Users
- UK To Be First Country Where Half Of Advertising Is Digital
- TV Binge Viewing Is The New Normal Among Hispanic Consumers
- TV Everywhere Makes Gains, iPad Viewing Most Popular
- Channel 4 Launches All 4 On Monday With O2 Priority Access
- HBO To Air Daily Newscast From Vice
- Comcast Critics Blast 'See-You-In-Court Attitude'
- Hispanic Coalition Demands More Hispanics On TV Political Shows
- Google Fiber Ads Vs. Facebook Audiences
- Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
- Facebook's New Video Platform Boon For Content Marketers
- Martha Stewart Raps For Arm & Hammer
- BBC Uses Facebook To Skirt Repression
- NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability
- OK Go Gets Creative For Red Star Macalline
- A Practical Definition Of Programmatic TV
- Television News Daily - Thursday, March 26, 2015
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
- FX's 'Louie,' 'The Comedians' Are TV's New Gold Standard Of Comedy
- Comcast's Merger With Time Warner In Limbo Until Middle Of Year
- Why You May Want To Hook Up, Advertising-Wise, With Jerry Springer Instead Of Don Draper
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
- Viacom To Launch Spike TV Channel With Breaking Bad Next Month
- TV Binge Viewing Is The New Normal Among Hispanic Consumers
- A La Carte Cable Programming Would Carry Fat Price Tag
- Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
- Facebook Taking YouTube Head On
- For Cord-Cutters Prime Time Is, Well, Prime Time
- Setting The Table For Cross-Screen Video Integration
- Conviva Study Shows One Out Of Three Will Ditch Bad Video Stream
- Prime-Time Viewer Race Tightens
- Facebook Tests Immersive Video Newsfeed
- Mad Men's Jon Hamm Just Completed 30 Days of Alcohol Rehab
- Twitter Relaunches Periscope, Video Complements Service
- Dr. Pepper, Telemundo Dare Viewers In New Campaign
- WWE Salutes 'Hero In All Of Us'
- NEW! Miller Lite Anthem Wants You To Be You
- Expedia Urges Travelers To Visit New Places... Alone
- Television News Daily - Wednesday, March 25, 2015
- ESPN Planning To Roll Out A DMP
- Famous People In Peril! O'Reilly Says 'Destroying' Celebs Is Popular U.S. 'Sport'
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
- Netflix, Amazon, Hulu Are Becoming The Establishment
- New OTT TV Gets Pricier
- Not This March: Money For College Basketball Players Still A Jump Ball
- Facebook Wants To Co-Produce Video With Media Firms
- Corden Scores Solid In 'Late Late Show' Debut
- 'Mad Men': Remembering The Good Old Days
- U.S. Broadband Speeds Show Increase
- Lessons To Take Away From Success Of 'Empire'
- Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
- YouTube Sees Future In Live-Streaming Esports
- AOL Lets Roku Users Get 'Connected' First
- Is Autoplay The Way All Video Advertising Is Going?
- Montgomery: TV Will Remain A 'Powerhouse' Media For Years To Come
- Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
- Videology Joins FreeWheel 'FourFronts' Marketplace
- Virool Rolls Out New Video Ad Unit
- Friendly's Launches 'Come Get Happy' TV Campaign
- Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
- Angie's List Pushes Angie Aside In New Campaign
- Benjamin Moore Paints More Than Mere Colors
- Television News Daily - Tuesday, March 24, 2015
- NFL Airs Net-Only Game To Test TV Platform
- Corden Enters Late-Night Fray With Stellar Bits, Flat Interviews
- Consumer Comments: What's Their Real Worth -- And Effect?
- The Weather Channel Names Jaye CMO
- Pay-TV Revenue On Downswing; OTT Rising Up
- Twitter Tests Auto-Play Video Ads
- Facebook In Talks To Host News Content
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
- Vessel Debuts: Putting A Price On Short Videos
- Research Is The Industry's One-Armed Paper-Hanger
- Future 'Iconic Moments' Coming To A Tablet Near You
- A-10, 160over90 Got 'Next' With March Madness
- 4As To Issue POV Paper On Programmatic
- Google To Bring Targeted Ads To TV
- Looks Like TiVo Has A New Logo
- Jason Kilar Launches Video Startup Vessel
- Viacom Said To Be Close To Acquiring Funny Or Die
- NFL Selling Streaming Rights To Game
- Television News Daily - Monday, March 23, 2015
- Google Fiber TV Ad Trials Test Real-Time Data
- First Impressions: I Just Watched The First New Episode Of 'Mad Men'
- Know Your Sports Spokespeople -- And Exact Target Audience
- Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
- Programmatic TV Gets More 'Real-Time'
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
- Two-Headed Goat: The Podcast
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
- Ad Council Campaign Embraces Diversity Through Love
- Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
- NCAA Basketball Tourney Delivers For CBS
- MSG Co. Taps Otterman As CMO
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
- Mike Donahue, Departing The 4As, Gets Standing Ovation At Transformation Show
- BBVA Compass Launches Campaign For NBA American Express Card
- Gun Shop PSA Shows Customers Guns Used In Murders; Hidden Camera Shows React
- Video Broadcasting App Meerkat Raises $12M
- Live Streaming Service YouNow Finds Audience
- Television News Daily - Friday, March 20, 2015
- Changes Mulled At MSNBC As Audience Yawns, Then Disappears
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
- Looking For A Curator Or TV News Managing Editor? It's All Here
- Conde Nast Entertainment Taps Rapt For Interactive Video
- Inevitable Impact Of TV-Derived Business Outcomes On This Year's Upfront
- SMG's Global Expansion Plans For Audience Research Platform
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
- Cable One Can't Shake NebuAd Privacy Case
- Air France's Safety Presentation Does Little On The Safety Front
- Nike Posts Strong Quarter; Ups Digital Ad Spending
- NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series
- HBO, Showtime, Sony Want An Out On Data Caps
- How About Proof That Your Advertising Worked?
- Television News Daily - Thursday, March 19, 2015
- Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
- 'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
- Letterman's Farewell Is Fast Approaching, But Where's The Excitement?
- What's The Future Value Of Ad-Supported TV Platforms?
- Ritani Taps AOL For Programmatic TV
- Twitter Unveils Changes To Vine, Enhances Speed And Access
- TV Networks May Face Musical-Chair Future
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
- C3 Or C7: Does It Really Matter?
- ZenithOptimedia Sees Blue With New Network
- Sundays Drive Video Commerce, Videos Drive Sales
- Big Events Cause Slight Uptick In 2014 Ad Spend
- Marketing Madness: An Outsider's View Inside March Madness Advertising
- Boomers Continue To Influence Marketplace
- For Discovery Founder Hendricks, A New Curious Turn To Streaming Video
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
- Time Shifting Has Become The Default
- Acura Drives Memes With NCAA Tourney Sponsorship
- New York Times Likes the AppleTV Idea
- State Farm Debuts 'Disappearing Agents'
- Bathing Your Baby In Johnson's Gives Her #SoMuchMore
- L'Oreal Spotlights Dalmatians For Skin Cancer Push
- GOP's Net Neutrality Bill Won't Gain Democratic Support Without Changes
- Sony's Vue Is REALLY Intended As A Cable Alternative
- Why Some Of The New Disruptors Aren't Quite Baked
- New Pricing Model Could Drive User Attention For Multiscreen Online Video
- Television News Daily - Wednesday, March 18, 2015
- Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
- Reality Show About Seven Dwarfs Proves Anything Is Possible On TV
- Got Lost On The Way To Your Favorite Shows?
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
- TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
- A Video Format That Lets You Layer More Info All Around It
- Funny Or Die Taps Multipop For Interactive Ads
- Finally, Apple May Be Getting Serious About Television
- Basketball Stars Showcase AT&T's 'Strength'
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
- NEW! Rick Astley Will Give Up Anything For Extra Data In Virgin Mobile Ad
- Digital Engagement Index
- Apple TV Service To Share User Data With Programmer Partners
- Facebook Could Gobble Up A Good Chunk Of TV's Advertising Revenue By 2017, Wall Street Analyst Says
- Good News For Digital, Bad News For Everybody Else In February
- New York Times Likes the AppleTV Idea
