A new eMarketer report says nearly 63% of the total US population will be digital viewers by 2017, but when you observe how quickly new media gets adopted, doesn't that … Read the whole story
If the Internet has proven one thing, it's that the Web shrinks your industry if you're lucky. If you're unlucky, it kills it outright. … Read the whole story
Vevo on Tuesday named Jonathan Carson to the newly created position of chief revenue officer. Effective immediately, Carson will oversee the music-video company's premium … Read the whole story
As social animals, we human beings take our cues from our peers. Unsurprisingly, psychologists and social scientists have found that this dynamic is easily … Read the whole story
The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for … Read the whole story
Stacey Lynn Schulman discovered research through her college internships. In fact, she is a great proponent of internships as a way for students to … Read the whole story
The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some 17 Vines, with five of them launching on Tuesday on Vine and Hyundai's … Read the whole story
A remarkable thing about video is that a brand can get instant feedback on its content. The true test of whether a creative is … Read the whole story
Allison Banko looks at how how a management company supporting other businesses developed trust with its online audience through content. The campaign took years … Read the whole story
TBWA’s Digital Arts Network (DAN) Los Angeles named James McKenna as creative director, reporting to Fabio Costa, group creative director. McKenna will work across … Read the whole story