It's possible that if you do a really good job dressing in a perfectly perfunctory way, you're stylin' with Normcore. Has unadorned online video made the idea of makeup and … Read the whole story
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote … Read the whole story
Rising above old-media-new-media squabbles, TV and social channels appear to be developing a symbiotic bond. One out of every six times a viewer watches … Read the whole story
Video ad network Coull has named Michelle Melisaratos global head of programmatic ad operations. She will be based in the company's New York office. Read the whole story
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. The company says it includes print and digital advertorials, integrations and talent appearances … Read the whole story
The days of the yearly half-million dollar TV spot are dwindling. The trend toward nimble, efficient content production continues. However, there's one cost that's … Read the whole story
In a groundbreaking pact, Netflix agreed to pay a separate fee for a more direct broadband connection to Comcast. The deal came about because … Read the whole story
Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we … Read the whole story
Once upon a time, in a universe far, far away, I worked on the agency side. While living and working in the '80s and … Read the whole story