"Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of TubeMogul, told AdNews. The head of the programmatic video ad platform added that while all inventory might not be traded on an exchange, within 10 years, players will be able to "buy all media through software like we buy...stock through e-trade."

On Monday, BtoB explained why real-time analytics are often double-edged swords for email marketers. Citing a Direct Marketing Association stat claiming that a quarter of marketers say that analyzing data is their biggest challenge, BtoB wrote that those challenges have only multiplied thanks real-time analytics. "With real-time data collection, marketers are facing an acceleration of all the challenges that they had in the past," Stephanie Miller, the DMA's VP-communications and member engagement, told BtoB. "Access to data, the variety of data types, having to hire and train people, the transformation of the marketing department, data governance and policies-these all become …

ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online video advertising market. ClickZ wrote that RTB is being challenged by "digital upfronts" and native ads, concluding that "it's far to early to tell how many of these efforts will play out. Real-time bidding is not a panacea. It's just one effort among many."

Ad Week reported today that "eBay will soon start sharing its user data with brands so they can target ads to consumers on non-eBay sites...."

Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmatic display against each other in five categories of online targeting. The categories were: query-level data, location data, time, device targeting, and behavioral targeting. Programmatic display won in the device and behavioral targeting categories and split the win in the time and location data categories.

The Drum gave 10 reasons why RTB is needed as part of a company's "performance strategy." At the top of the list is increased transparency, but coming in at number two is the lure of being an "adopter" of the tech.

Eric Bosco, CEO of ChoiceStream, spoke with Forbes about programmatic advertising, gave an example of a big brand that has successfully used programmatic, and shared some advice for companies just now discovering the tech.

Ad Age reported that Digitas and Outrigger Media have partnered to find tomorrow's YouTube stars before they hit it big. Using Outrigger's analytics platform OpenSlate, Digitas is able to "identify up-and-coming stars soon after [they] flip on their video cameras," wrote Ad Age.

Rubicon Project's Jay Stevens wrote in The Guardian that mobile advertising needs to be a "bolt-on" to programmatic display in order to reach its full potential. "However fast growing, the user numbers in mobile are still not yet big enough for publishers to dedicate direct-sales resources to the channel, and given the legwork and tech complications that still surround it, there's just no simple way to combine the desktop-plus-mobile buy," he wrote.