• February 16, 2009

Online ad network IDG TechNetwork has chosen Collective Media's AMP to manage and monetize display ads across its network of technology sites.

Through AMP, IDG TechNetwork now has access to a tool to maximize high-impact branding, product launch and lead generation programs for its tech enterprise, enthusiast, and gamer/entertainment audiences.

AMP will also provide IDG TechNetwork with tools for extended, targeted reach to the high quality consumers its advertisers hope to engage.

A proprietary ad network management and targeting platform, AMP attempts to help advertisers, publishers and agencies to better target audiences, manage existing ad networks and create their own branded vertical networks.--Gavin O'Malley