• April 3, 2009

Neo@Ogilvy has named John Anagnost global director of search marketing services.

In this newly created position, Anagnost will lead the digital agency's more than 125 search specialists worldwide.

Anagnost has spent the past five years at OgilvyInteractive's Digital Strategy group -- most recently as interactive marketing director, serving as global search marketing leader on IBM. He directed the team of 30 Neo@Ogilvy and Ogilvy staff members across all 360° programs.

Continuing in that role, he also will work with regional search directors and the Neo@Ogilvy's Global Strategies International (GSI) group to build a global footprint for paid and organic search, and more.--Laurie Sullivan