Film and TV producer Jerry Bruckheimer and MTV Games announced two executive appointments that officially mark the producer's entrance into the video game industry. Jim Veevaert and Jay Cohen, will
lead Jerry Bruckheimer Games, Inc. as president of production and president of development, respectively. Previously, Veevaert was at Microsoft overseeing the Xbox 360 video system's largest
franchises. He was the executive producer for Halo 3. Cohen spent the past decade at Ubisoft. As senior vice president of publishing, Cohen and his team launched several franchises, including Splinter
Cell, Rainbow Six and Ghost.