The new Nickelodeon Getaway program for kids and parents will feature poolside shows with "messy" games, music and trivia; drive-in Nickelodeon movies; crafts; and character breakfasts with Dora the Explorer and SpongeBob SquarePants.
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hotels will be doing local advertising in their feeder markets and there is some online advertising, says Laurie Goldstein, a Marriott spokesperson.
The program begins at check-in, where families will be greeted by a Nickelodeon Getaway Host who reviews the upcoming activities during their stay and includes Nickelodeon's interactive signature poolside game show. Contestants can end up with a pie in the face, dance to music, play games and trivia, or be on the receiving end of a Nickelodeon sliming.
For an extra fee, parents and kids can attend "character breakfasts" with Dora the Explorer or SpongeBob SquarePants. A two-night package deal for $169 a night includes a character breakfast for two adults and two children and a sleepover kit with Nickelodeon-themed pillowcases and toiletries for the kids plus a special gift.
"This is the largest kid-focused program we have done," Goldstein says. "Several of our resorts have had kids programs, but nothing like this. This is an effort to appeal to families with children."
The open-ended program kicks off at the JW Marriott Desert Ridge Resort & Spa in Phoenix, and the JW Marriott Starr Pass Resort & Spa in Tucson, Ariz., followed by launches at Marco Island Marriott Resort & Spa in Marco Island, Fla.; Doral Golf Resort & Spa, a Marriott Resort in Miami; the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif.; Kauai Marriott Beach Resort & Beach Club in Hawaii; Renaissance Aruba Resort; CasaMagna Marriott Puerto Vallarta Resort & Spa in Mexico; and the Sanya Marriott Resort & Spa in China.
The Getaway program will take place on weekends year round at some resorts and seasonally at others. Most activities are free for guests staying at the resort.