Tampico Goes Global With New Campaign

  • September 8, 2009
Tampico Beverages, a refrigerated juice-drink brand, has launched its first global multi-media campaign to spotlight its new packaging and flavors. The campaign, "Irresistible," will launch in 50 countries around the world this month. Elements of the new effort have already launched in India, Kosovo, Trinidad, Barbados and Jamaica, as well as in Tijuana and Monterrey, Mexico, per the Chicago-based company.

The campaign carries a consistent message in all markets through print, radio, television, out-of-home ads, point-of-purchase, and consumer promotions. Tampico says the effort will use elements like reggaeton rhythms and soccer themes.

The company says that in the past it has relied on customer loyalty and small-scale, locally-based advertising. --Karl Greenberg



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