Around the Net
The Lowdown On AdWords Reports
- Search Engine Land, Tuesday, September 15, 2009 5:15 PM
Brad Geddes tells us about six AdWords reports that, when used effectively, can give you the majority of insight you need to analyze your accounts daily. He takes you through these reports to
provide insight into your accounts, and suggests starting with the AdWords to analyze keyword data. This report shows metrics by keyword in the account.
There are several reports, which Geddes explains: keyword report, search query report, placement performance report, ad text report, geographic performance report and impression share report.
