• NBC , Thursday, December 10, 2009 3:08 PM

YouTube-supported music video site Vevo got off to a rocky start this week, after repeatedly crashing under the weight of curious visitors. "It's the kind of embarrassment you'd think that Google, with its legions of engineers and countless data centers across the globe, could have avoided," writes an NBC Bay Area tech blog. "But perhaps that kind of snafu was inevitable once stodgy music labels like Universal and Sony got involved."

Once the site finally got on its feet, blogger Owen Thomas concluded that consumers will most likely stick with YouTube, where Vevo also exists as a distinct channel, if only because the YouTube channel features a "less-obnoxious" pre-roll ad. "After making a lot of noise, Vevo will fade away and become just another YouTube channel ... Which is probably what Google intended all along."

"Obnoxious" pre-roll:

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