Clarification: Rentrak's Set-Top Data

  • December 31, 2009
In the story "Rentrak On Roll: Adds Sinclair TV, Pushes Granular Data For Ad Dollars," Media Daily News, Dec. 24), the research company gets its set-top box data for its StationView Essentials local TV service from a variety of undisclosed sources in some 50 DMAs. It does not get it from Dish Network. Dish is a partner for its TV Essentials, Rentrak's national TV measuring service.

Next story loading loading..