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Home Run Inn Tops Chicago Market In Frozen Pizza Sales

Kraft's DiGiorno brand may be king of the icy mozzarella in the rest of the U.S., but the leading frozen pizza brand in the Chicago area is the home-grown Home Run Inn label, Mike Hughlett reports.

Joe Perrino, who worked in his dad's Home Run Inn as a youth, is responsible for the explosive growth of its frozen pizza line since taking over the company in 1990. He opened a new plant in 1995 just as a major competitor entered the market with a big promotional effort, igniting a price war. But after one tough year of declining sales, Home Run Inn regained its footing and took off.

The brand is also popular in a few other markets, such as Denver. U.S. sales through conventional grocery channels were $46.1 million last year, up 16.5% over the previous year, according to Information Resources Inc., making it the fastest growing of the nation's top 10 frozen pizza makers. Coming next month: single-serving frozen pasta offerings in four varieties.



Read the whole story at Chicago Tribune »

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